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Internet Marketing for Small Businesses - A Guide in Plain English

 by: Gordon Goodfellow

Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net? What exactly is search engine optimization anyway, and can I do it myself?

Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.

Market Researcher and Internet marketing consultant, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make web marketing more accessible was due to his past experience as a teacher.

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“I was sick of all the gobbledygook that surrounds web site promotion and web marketing, even today,” he explains. “Website marketing isn’t rocket science and should not be presented as such. Everyone should have access to affordable website promotion.”

Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner s guide to marketing on the Internet, covering everything from domain names, through search engine optimisation, search engine ranking and search engine promotion, to e-commerce and merchant accounts (and their alternatives), all refreshingly written in plain English.

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The guide also has useful links to many resources, and to the submission pages of the major search engines and directories, making it an unmissable companion to those seeking affordable Internet promotion for their own web sites.

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The reaction to this new venture has been swift and positive. In the few months Applied Web Marketing has been available online, many influential names have given their approval and thanks. Both the Department of Trade and Industry (DTI), and Goodfellow’s local MP have been in contact. Stephen Timms MP, Minister for E-Commerce, wrote that “it looks like a very useful resource…I wish you well with this very interesting and relevant offering.”

Applied Web Marketing is free to access at www.Applied-Web-Marketing.com and is also downloadable as a free ebook from the site.

About The Author Gordon Goodfellow has worked in the market research industry for many years and is a professional Internet marketing consultant and practitioner. You may freely use this article as long as you include the following active link. http://www.applied-web-marketing.com admin@applied-web-marketing.com

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Copyright 2005 Rok Hrastnik

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RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

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But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

While achieving not more than marginal penetration, its usage is growing with astounding speed.

Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

>> BUT WHAT ARE RSS FEEDS?

RSS content is delivered through RSS feeds — simple files structured in a specific way.

These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

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These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

It s just like subscribing to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.

In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.

Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.

And, for the best part, most RSS aggregators are free to use, so there s really no excuse to not get started today. And by the way so are quite a few RSS publishing solutions!

Yes, RSS is the free way of getting your content delivered every time.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5

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Bigmouthmedia, the award-winning Search Engine Marketing Company, today scooped a second award in just two weeks when it picked up a Best Performing Company award at the Business Excellence Awards run by the Edinburgh Evening News.

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The agency beat off stiff competition from other Scottish companies to win the award which was announced at a lunchtime ceremony in the Scottish capital on Friday.

Steve Leach, bigmouthmedia s MD said We re delighted to pick up our second Business Excellence Award, and our second award in under a fortnight. Edinburgh has a wealth of business talent so we re very proud to have come out top. This has already been an amazing year for bigmouthmedia with a five-fold increase in turnover predicted this year. It s fair to say that business is booming. I d like to say a big a big thank you to my excellent team. It s all down to them really

The award comes at an exciting time for bigmouthmedia, in a year which has already seen the company double the team based at their Edinburgh headquarters, and win the public and industry vote for Best Use of Search at the prestigious digital marketing awards, the Netimperatives.Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies.

The company specialises in search engine marketing for big brands boasting an impressive list of clients, including Sony PlayStation, the Bank of Scotland, Marks and Spencer, British Airways, Sony Ericsson, King Sturge, National Express, Laura Ashley and MTV.

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Bigmouthmedia doubled its turnover in the year to October 2004 and is on course to see a five-fold increase in the current financial year.

Bigmouthmedia recently acquired established Search Marketing agency, optimiser.co.uk to operate under the bigmouthmedia umbrella, offering a cost-effective solution for smaller companies whilst using the same renowned bigmouthmedia ethical practices and benefiting from bigmouthmedia s eight years at the forefront of the industry.

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About the Author

Bigmouthmedia are the leading provider of search engine and internet marketing in Europe.

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Top Ten Basics on Internet Article Writing to Promote your Book
Judy Cullins 2005 All Rights Reserved.

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Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach.

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Follow these ten steps to write an article top Web sites and ezines will clamor for with a link back to where your book is sold.

1. Choose a topic that relates to your book. Make sure this article has useful, needed, and original information. One site, which markets to professional speakers, published an article “What Makes One Book Outsell Another” that relates to the eBook Write your eBook or Other Short Book Fast.

2. Know your article’s thesis. The thesis is your point of view–what your article will prove. It is the major answer for your audience’s major challenge your book will solve. In the introduction above, the thesis is stated in the last line, “Follow these ways to write an article top Web sites and ezines will clamor for with a link back to where your book is sold.”

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Author s Tip: Remember to write on only one topic for each article. Save the other related ideas for another article.

3. Know your preferred audience. Just as your book has a target audience, so should your article. “Sell More Books with a Powerful Back Cover,” and “Titles Sell Books articles are aimed at professionals, authors, and small business people who want to write and sell books fast. You may want to include your audience in the title.

4. Write a sparkling title and opening. Like a headline in a press release, on your Web site, or on your book’s back cover, your title and your first sentence should grab your readers by the collar, so they will keep reading. Include a benefit in your title and keep it fairly short.

Your first paragraph opening can use a shocking fact, a question or two of where your audience is now, a benefit, or a compelling story right out of your book. Make the opening a short paragraph, even a single line. Readers want concise, digestible information, especially on the Internet.

Author s Tip: Readers want concise, digestible information, especially on the internet.

5. Illustrate a need or benefits. Whatever your article s topic, show your readers why they need your information. If you have written a book on listening for couples, in your short article, discuss how much is at stake for not listening, such as divorce.

6. Give a brief background of the problem or situation you will solve. One book-coaching client wrote a book, The Cure for Multiple Sclerosis. In it she shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and that the health industry is not about getting people well, but about making money. One of her article s openings included this background.

7. Share the problems that result. In The Cure for Multiple Sclerosis, the problem is that most people rely on western medicine, which does not have the answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that deplete the immune system.

8. Give the solutions. Your book offers solutions to problems, just as your article must. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships. You may write a tips article with numbered short tips.

9. Show them where to get the solution and how. The article, “How to Listen at Work to Raise Career Success,” needs to suggest where to go or what to do next to learn the skills. You may name a quality book to read (maybe your book!), mention a seminar or training, or recommend a coach. You may even mention a Web site address or 800- number.

10. Place your article on as many high traffic Internet sites and opt-in ezines as you can. People are looking for free information. That’s the major reason they visit Web sites and subscribe to online ezines.

So, now that you know major points on how to write a short article, put it to work for you to promote your book.

About the Author

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at mailto:Judy@bookcoaching.com.

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