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Is your Website Doomed for Failure Before you’ve Built it?

 by: Suzanne Morrison

One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don’t think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.

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Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.

When researching your keywords you need to make sure that you

1. Choose keywords that people are actually searching for. Don t optimize your site for keywords that people rarely search on.

2. Choose keywords that are not too highly competitive - unless you’re an SEO whiz that is

If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.

So, what’s the best way to do keyword research? I’ve tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker at http://www.homebiz-direct.com/wordtracker.html but if you re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.

Once you’re logged into Wordtracker I recommend using the “Keyword Universe” to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords “internet marketing” Wordtracker returns 300 related keywords including “web site marketing”, “promotion” and “online marketing”.

Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on “web site marketing” Wordtracker returns 118 rows of keywords that include that phrase, for example “web site marketing”, “web site marketing strategy”, “web site online marketing” and more.

If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I’ll just add the 118 results to my basket and continue on to Wordtracker s “Competition Analysis”.

At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.

Now the interesting part begins

Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of “KEI”, which means “Keyword Effectiveness Index”. This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.

Other important statistics provided by Wordtracker are:

24 Hours The predicted amount of traffic for a single day, for this search engine only (Google in this case)

Competing - The number of competing websites for this keyword phrase.

Here’s an example of two of the results returned from my “marketing web site” search:

Example 1

“marketing web site design”

KEI - 54.256

Count - 46

24Hrs - 17

Competing - 39

Example 2

“web site marketing”

KEI - 0.256

Count - 505

24Hrs - 171

Competing - 998000

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You can see from these examples that the most popular keyword phrase here is “web site marketing”, with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.

In this example, my preference would be to choose the “Marketing web site design” phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.

Once you have finished researching and have a good keyword list, ensure that add your keywords to

• the page title
• the h1 and h2 tags
• the image alt tags

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• the keyword meta tags
• the copy itself

Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.

Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.

About The Author Suzanne Morrison is the webmaster of http://www.homebiz-direct.com. Visit her site to learn about more ways to promote your website.

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Each Website Is A Human Being s Attempt At Achieving A Goal Or Obtaining Happiness. Behind Every Site Is A Story From A Person Just Like You. Let S Look Under The Surface And See The Real Picture.

 by: M6.net

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Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with some hope or dream driving the process constructed each one. Too much of our modern world is presented to us in a barrage of superficial pictures that only show a very external glimpse of the true reality beneath the surface. Wouldn t you like to know about the people who live behind this wall of technology? Humanity is the force behind all the websites, and for that matter, all technology that we use without a second thought everyday. Behind every advance in technology is a human being who wanted to get something done, then did it.

Why do you have a website? Is it your dream to share your ideas with the world? Do you feel you have a product or service that can help society run more smoothly? Do you feel lonely and feel that the Internet is finally a place to connect with others? Do you just want to express yourself to the world and if no one checks it out its O.K, because it has helped you to know yourself better? Each and every website on the Internet is a human being attempting to move forward on their life s path. What drove you to make the move? Has it helped you, or have unforeseen problems arisen because of your venture? It is a risk you know, and I m sure for every success story out there, there s also a story of how the Web affected someone s world in a contrary fashion.

That s life, and essentially that s all the Internet is, another expression of life itself. Some people might think that the Internet is just another capitalistic venture to sell things and make money. They might also think it s a super technical mumbo-jumbo of nonsense that is way over their heads. It s much more simple than all that. The Internet is humanity in motion. It s the next step we ve taken on our journey as a species. Where is the journey taking us? What is the destination? What are we hoping to achieve in the long run?

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The Internet is another tool like fire and the stone-axe, the wheel and the well, the airplane and the satellite. The point is that we ve built it for a purpose. What is your personal reason for being alive? Do you know yet? Do you just want to be happy while you are here in this magical form? Well, that s why we invent tools. We want to make things work, get the job done each day, go home happy and content each night knowing that we ve done our share of the load. A lot of us believe that helping others is the true way to finding happiness. Whatever your goal in life is, if you ve achieved it or not, the World Wide Web is a new aspect of our world that we can use to take the risks and logical steps to achieving what we are looking for.

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Why does that person have a website about health issues? Did they have to go through a hard experience of their own that inspired them to share what they learnt with others? Why does this person have a site about spirituality? Did they once feel lost in the world, and now they want to tell others about the experience that has brought them faith? Why does this person sell doughnuts over the Web? Do they think that all people should know the power of a chocolate covered glazed extravagance at least once in their life? Maybe before they sold doughnuts they lived as a recluse in the forest. Did they come to the city and after eating the first thing they came across (a doughnut); they had an epiphany about their true purpose in life?

By taking this humanistic approach to our technology, the tech-heads can build better programs and software that s much simpler to comprehend. The layperson can relate to, and understand the Net better, and even help the experts by sharing their viewpoints and becoming more of a part of the future technologies process. This perspective will also help people to realize that the computer isn t something separate from them or something to be afraid of.

By Jesse S. Somer

M6.Net

About The Author Jesse S. Somer is a human just like any other. The Internet isn t technology. The Internet is humanity: people striving for achievement. jesses@m6.net

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