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Do You Make These Terrible Internet Marketing Mistakes?

 by: Peter Geisheker

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I have been involved in Internet marketing since the world-wide-web began and I consider myself to be an Internet marketing expert. From my experience helping clients build successful websites, I have learned what works and what does not work when selling on the Internet. To help you avoid costly mistakes, I have listed what I have found to be the biggest Internet marketing mistakes.

Mistake 1: Using too much Flash. If your website is one big Flash presentation, you are making a huge mistake! Why? Because consumers go to your website to seek information, not to watch an “I’m so cool” Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentation or do you click the “skip flash” link to get to the real information? If you are like most people, you click the “skip flash intro” link as quickly as you can find it.

Another major problem with Flash is that it is only “interesting” the first time a visitor goes to your website. If they actually return to your website, they will do everything they can to skip your Flash presentation so they can quickly get to the information they want. In my experience NOTHING kills Internet sales more than Flash. That is why you almost never see the world’s top websites like Google, AOL, MSN, and Yahoo using Flash as the basis for their web pages. If you are making this mistake, get rid of the Flash immediately and make your website a valuable source of information, because that is what consumers want.

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Mistake 2: Letting your webmaster write the text for your website. This is another huge mistake that companies make. On nearly a daily basis I get a call from a company that has spent a fortune building a website and they cannot understand why they are not generating any sales. My first question is, “who wrote the text for your website?” In nearly every case they tell me their webmaster wrote it.

Why is it a mistake to have your webmaster write your website marketing text? Here is a hint: webmasters are programmers, NOT a professional marketing copywriter who know how to write text that sells. If you want your website to generate sales, you must hire a person who is an excellent copywriter and knows how to write words that make people want to buy! Would you hire your webmaster to write a display advertisement for you? Of course not! Then why on earth would you allow them to write the text for your website? By having your webmaster write the text for your website, you are ensuring your website will be a poor sales tool. To solve this problem, hire a professional marketing copywriter to write the text for your website.

Mistake 3: Making your website hard to navigate. Have you ever been to a website where you have to click on various generic graphics or parts of a flash picture to try and find a link to the information you are looking for? Why on earth do companies do this? It is not fun, it is not clever, it is STUPID AND ANNOYING! When designing your website’s navigation (links to information) use the acronym K.I.S.S., which stands for KEEP IT SIMPLE STUPID! Simple sells. Complex does not. If your webmaster tries to sell you on using parts of a Flash picture for links or some other complex navigation system, FIRE THEM IMMEDIATELY!

Mistake 4: Not having a telephone number on your website. People rarely trust companies that do not have a telephone number. I certainly don’t. If I am considering buying a product from a website and they do not have a telephone number, I don’t buy. And I know others feel the same way. For example, I have had several clients hire to develop their marketing program because I had a telephone number on my website and the other marketing consultant websites they were looking at did not. Therefore, if you want customers to buy from you, make it easy for them to contact you by having a telephone number on your website. In fact, you should have your telephone number on EVERY page of your website. If you want to make sales on the Internet, make it easy for your customers to buy.

About The Author Peter Geisheker is President and CEO of The Geisheker Group, Inc., a no-nonsense marketing firm that specializes in developing results-driven marketing programs to help companies attract new customers and increase profits. For more information, please visit http://www.geisheker.com or call (920) 884-9041. Do you particularly think this write-up may augment your knowledge bank? This excerpt is an embellishment for those persons who were on the lookout of christian web promotion. But some were unfortunate. But, why to halt in midway? Get ready to finish and assimilate the stuff of this write-up. peter@geisheker.com

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Copyright 2005 Larry Tracy

I recently posted an article titled Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet. One of the tips concerned a means to practice your sales presentation with a Murder Board. I received several emails requesting a fuller explanation of this practice method.

I decided to write two explanatory articles, so vital is this method to improve one s public speaking, specifically in preparing a presentation aimed at selling off-line your on-line product. In this article, I ll provide an in-depth explanation of this practice method; in the second, I ll cover the seven steps need for a successful Murder Board.

Simply stated, the Murder Board is a realistic simulation of the actual presentation to be made. Colleagues role-play the audience, asking the type of questions they believe this specific group is likely to ask. It is intended to be more difficult than the actual presentation.

If you want to become an effective and persuasive presenter to boost your on-line marketing, this realistic practice session is the most effective shortcut to speaking excellence. It allows you to make your mistakes when they don’t count, increasing the odds that you will shine when the actual presentation is made.

The Origin of the Murder Board

The term Murder Board has its origins within the U.S. military, specifically within the extensive training system of the U.S. Army. When a person has been selected to be an instructor at an Army school, he or she must go through a demanding instructor training program.

Graduation and designation as an instructor is dependent not on a written test, but successful delivery of a 50 minute class from the curriculum of the school.

The audience for this crucible can be instructors who have gone through their own Murder Board, and are determined that this would-be instructor will experience the same frustration and humiliation they did. They ask tough, realistic, questions, the type of questions their students are asking.

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At the end of the 50 minute class, the aspiring instructor gets a a thumbs up meaning he or she can now join this band of brothers and sisters as an instructor, or a thumbs-down, meaning another opportunity to go through a Murder Board.

Lessons from the Pentagon

This realistic simulation has permeated the military culture. As an example, when I ran the Defense Intelligence Agency’s (DIA) briefing team, we had three Murder Boards before the daily briefing to the Chairman of the Joint Chiefs of Staff.

The first one was at 5:30 AM, the second at 6:30 AM, the third in front of two General officers and all the analysists, one hour later. By the time my briefer or I was standing in front of the Chairman, those intense sessions had provided the right answers to virtually any conceivable question the Chairman was likely to ask.

Why have a Murder Board?

This painstaking practice session has two overriding objectives:

1. Hone delivery skills
2. Anticipate probable questions and objections so succinct, accurate answers can be developed.

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Many presenters, while accepting the need to sharpen delivery skills, reject the idea of a Murder Board, confident they can anticipate the difficult questions likely to be asked, and need not practice in front of others, especially their peers. These people may actually be displaying a false bravado to mask their discomfort at speaking in front of a group, perhaps exposing their lack of skill in the presentation art, and/or their apprehension at giving a less than sterling performance in front of their colleaqgues.

They are also very mistaken. I have given more than 3000 presentations, and always find it beneficial to conduct a Murder Board before an important talk. No matter how hard we try to think of tough questions that may be asked, a little censor in our mind generally provides only questions to which we already have answers. In my executive training workshops, I always emphasize the importance of a Murder Board, and the practice presentations made by my clients are set up as Murder Boards to get them accustomed to this simulation.

I am in good company in believing that we need other minds to assist us in preparing for a sales or other presentation.. The man who possessed perhaps the greatest mind of the 20th Century, Albert Einstein, realized that even he needed help. He once said:

“What a person does on his own, without being
stimulated by the thoughts and experiences of
others, is even in the best cases rather paltry and
monotonous.”

The Murder Board is the presenter’s version of the actor’s dress rehearsal, what lawyers do in preparing a witness to face cross-examination in a trial, what the flight simulator is to the pilot.

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Just as with the actor, the witness, and the pilot, this simulation permits the presenter to learn from his/her mistakes, so that the actual presentation is (1) more responsive to the informational needs of the audience, (2) answers are developed for likely questions to be asked, and (3) overall speaking confidence and competence enhanced.

The Murder Board enables you to visualize the presentation in advance. Not only is proficiency in speaking increased by such a meticulous practice, so too is self-confidence. Public speaking ranks high in the pantheon of phobias because, in large measure, of the apprehension that one is going to be embarrassed by not being able to answer questions from the audience.

If you have been able to anticipate questions, then you can develop answers ahead of time. Think back to when you were in college or graduate school. Your GPA would probably have been higher if you could have seen the questions before the final exams. The Murder Board permits the presenter a look at the audience’s probable “exam questions.”

The only obstacle to developing a question-anticipating simulated presentation is your imagination and willingness to take hard hits in practice so you can be more effective in the actual presentation.

About the Author

This article is excerpted from Larry Tracy s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, has been cited in numerous publications as one of the top presentation skills trainers in the US. His website is at top of Google for persuasive presentations. Visit it for FREE tips and additional articles:
http://www.tracy-presentation.com

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By April Ward - Internet Consultant
www.aprilward.net
Copyright 2004 aprilward.net

If you are developing a new web site or upgrading the web site you have, you may be wondering how to get started. When I consult my clients regarding their web sites, I try to give them this little bit of advice. Spend 20 percent of your time on the design of your site and 80 percent of your time on the content.

High-quality content will help build credibility and trust between you and your customers. One thing I know for sure; there are a lot of scams on the Internet today and people have become very distrustful of what they see and read. The key to having a successful web site is to provide quality information that isn t hype, so you can position yourself as the expert in your field.

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To write good content for your web site, keep these things in mind.

1.Try to anticipate the questions and concerns your customers may have and provide answers to those questions on your web site.

2.To write customer focused copy, you must become the customer.

Let s say that your small business sells the EZ Widget 4000 and you need to write new copy to entice your customers to purchase your new product. To write customer focused ads, try this exercise.

First Draft: We sell the EZ Widget 4000.
To think like your customers, ask yourself, So what s in it for me?

Second Draft: Our EZ Widget 4000 has seven speeds.
So what s in it for me?

Third Draft: With seven speeds, the EZ Widget 4000 will save you time and money, reducing your costs by up to 50%!

BINGO! That s the selling statement you really need! To write effective copy, you must think like your customers.

3.Long web pages are better. It s easier for your viewers when they don t have to wait for several pages to download.

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4.Position yourself as an expert. Provide free information that your customers find valuable. This will build credibility and help establish you as a professional.

Having valuable customer focused content is the key to any successful web site, so spend the necessary time writing and rewriting your copy until it is the absolute best it can be.

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About the Author

About the Author: April Ward earned a Masters in Marketing focusing her thesis project on Internet marketing. Ward teaches Internet marketing classes and has written several books including, Web Design On A Dime and How To Avoid The Pitfalls Of Conducting Business Online . Visit her web site at http://www.aprilward.net and subscribe to her free online newsletter today!

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Have you ever heard the expression, ” the quickest way to reach your goals
is to help others reach their goals?”

I remember this expression and use it as my Internet product marketing
plan. It has paid off with 3 best selling books for me in the past year. I
also sell a great deal of consulting projects as well.

How does it work in Internet Bookselling? Let me explain.

Websites generally have three characteristics that help them consistently
remain in the top search engine standings:

1. Websites must add and change their content often. (Once or twice a day
is perfect)
2. Websites must offer an e-zine or newsletter. The top websites offer
newsletters and e-zines that are delivered via e-mail every day.
3. Websites will usually have their own bookstore with an affiliation or
association with Amazon.com to allow visitors a method of purchasing books
that complement the information on the website.

Top websites spend a great deal of time and money to remain at the top of
the heap. Everyone wants to be there, but only a few can hold down those
top positions.

Understanding these three characteristics have enabled me to achieve my
goals by helping websites achieve their goals.

Step One: Search for the Big Guys on the Internet

I have two areas of expertise. I am a hypnotist who writes books and
e-books on how to achieve success through hypnosis. I am also an E-book
Marketing Consultant and write books on how to write and sell e-books.

In order to find top websites that may be interested in hypnosis, I search
on broader topics like “health” and “mental health.” For my books on E-book
marketing I search on topics like “Internet marketing” and “E-commerce.”

Even though there are hundreds of search engines and thousands of
directories, I begin with searching on Yahoo. Yahoo is a directory that is
difficult to get into and even more difficult to maintain a high ranking.

>From my own experience once I made the top of the heap in Yahoo, under
“hypnotism” my web traffic more than doubled and stayed that way over the
past three years.

Therefore, I conclude that the websites that arise to the top of Yahoo will
be much more highly visited than through other search engines and directories.

Step Two: Help the Webmaster Offer More Content

Once I search under the two major categories that fit my topic, I send
e-mail to the webmasters at those sites sending along my article or sample
chapter.

I tell the webmasters I would appreciate posting my article for their
readers in return for a short bi-line or description on what I do and a
link over to Amazon.com, Barnes & Noble.com or my own website in return for
the favor.

Most webmasters jump at the opportunity at receiving free content that
allows them to maintain the high rankings on their websites.

Step Three: Help the Website Newsletter Editor

The top ranking websites also sponsor their own newsletter or e-zine. After
contacting the webmaster about content added directly to the website, I
then contact the newsletter editor in regards to placing an article or
sample chapter in the newsletter.

Sometimes at the bottom of a sample newsletter there will be specific
instructions on how to submit articles. Many times there is even a section
on the website where you can post your articles directly to the editor.

After following the directions in the newsletter, I submit my article or
sample chapter to the website newsletter editor.

I have just added more content to their website, again helping the website
increase traffic and at the same time direct interested visitors to my book
offerings located in the author’s bi-line.

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Step Four: Help the Website Bookstore Make Money

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Most of the time, you will find that the top websites also have their own
bookstore. Usually the Website bookstore will be an “associate of Amazon.com.”

For example: You search on the keyword “health” on Yahoo and are taken to
the top five health sites. Let’s call the top website “health.com.”

After navigating around the website you find a Health.com bookstore that
offers many titles on a particular aspect of health you are interested in.
When you click on a book cover on that website, you are immediately sent
over to a book description page on Amazon.com.

If you look at the complete link that shows up in your browser you will see
an URL (the Internet address) which looks something like this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom/104-2910323-8772
701

The two most important parts of the link are the ISBN number which is the
number called “ASIN/” which is Amazon.com’s identification number, and the
words following the book’s ISBN number which is “/healthcom.”

“Healthcom” is the website’s Amazon.com Associate identification number.
This number allows the website to get paid for any sales that result by
someone clicking on the link and then purchasing the featured book on
Amazon.com.

The next thing you do is shave off the number off the end of the URL.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1929695217/healthcom

If your own book title listed on Amazon.com has an ISBN number or ASIN
number of 1585003557, what you do is insert that ISBN number in place of
the website’s featured book.

Now the URL will look like this:

http://www.amazon.com/exec/obidos/ASIN/1585003557/healthcom

That new URL is going to mean instant book sales for you.

Take your revised URL with your book ISBN and send a short message via
e-mail again to the webmaster of the website.

Ask the webmaster to feature your book on the website. Mention that you are
including the URL with the website’s Amazon.com Associate identification
number.

Within a few days you will begin to see a surge in your book sales as a
result of this technique.

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About the Author

Wayne Perkins is an E-book Marketing Consultant and author of the best
selling e-book, A Cheap and Easy Guide to Self-publishing E-books.
http://www.wayneperkins.net/order/BkTitles.html
Wayne offers free e-book marketing teleseminars at:
http://www.wayneperkins.net/ebooks/write.html
mailto:wayne@wayneperkins.net

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