February 2007
Monthly Archive
General28 Feb 2007 10:03 am
How does Pay Per Click marketing work?
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How does Pay Per Click marketing work?
by: Brad Bagherian
So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.
The answer to this question is that there are a number of different ways to attract visitors, these include; search engine optimisation of your website, banner advertising and link campaigns, as well as Pay Per Click. This article focuses on Pay Per Click which evidently the most effective and efficient method.
What is Pay Per Click?
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The majority of search engines provide a service whereby they sell the top positions on search engine results pages.
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For example, if an internet user wants to find an exclusive gift shop for Christmas presents, they would go to their prefered search engine, and type “Christmas gifts”. If this search term is a keyword we have set up for you, then your website listing will appear at the top of the results page.
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How and why does it work?
It works because it allows users to find what they are searching for and your company details will be one of the first items they are likely to read. They can read your summary about what products or services you provide. Because of this, the user does decide to click through to your site, they are more likely to make an enquiry or generate a sale.
Where will my listing appear?
Your website will appear in search results in the following search engines ..
Google
Yahoo
MSN
Altavista
Lycos
Ask Jeeves
AOL
and many, many more
How much will it cost?
This is one of those how long is a piece of string? questions. However, we won t end it there and leave you in the dark.
Most companies have a budget for a day, week or month. We then select the most appropriate keywords which we think your target audience will enter into a search engine. For each keyword enter a price you want to pay per click (depending on where you want to be positioned). The higher your budget, the more click throughs, the more leads, the more sales.
It’s important to remember that you only pay if a user actually clicks on the link to your website and is taken there. So only if they are interested enough in your summary and want to find out more about your products and services are they likely to click on your website link.
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About The Author
Brad Bagherian is the founder and MD of elaborations Ltd (www.elaborations.co.uk). elaborations is a London based Design Company specialising in website design and development, graphic design and Internet marketing.
brad@elaborations.co.uk
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General03 Feb 2007 10:02 am
Eight Reasons Why You Must Add Audio To Your Website
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Eight Reasons Why You Must Add Audio To Your Website
by: Tracey Meagher
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR
Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.
NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES
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Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.
NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER
Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.
NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE
Adding your own voice to your website helps prospects identify with you personally, warming them to your products and services in a way that cannot be achieved by any other existing marketing technique and converting more prospects to buyers.
NUMBER 5 : AUDIO PUTS YOU MILES AHEAD OF YOUR COMPETITORS
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While your competitors still hang around in the dark ages of Internet marketing, placing audio on your website gives you an enormous competitive advantage. Visitors will trust you more than your competitors and trust is the number one vital ingredient for making visitors part with plastic.
NUMBER 6 : AUDIO EHANCES EMAIL AND NEWSLETTER COMMUNICATIONS
Used in emails and ezines, audio allows you to communicate personally with your clients and subscribers, creating rapport and warming your market in a way not possible with text and graphics.
NUMBER 7 : AUDIO IS CHEAP
Basic streaming audio buttons can be put on your website for as little as $19.95. Even the most advanced solutions cost aroundr the $97 mark! Considering the uumph these little audio buttons give your site, a once off payment of 97 bucks is not a lot to part with!
NUMBER 8 : AUDIO IS SIMPLE TO USE
You don’t have to be a techie geek to put audio on your website. Most of the solutions out there require no html or flash know how at all. They are designed to be user friendly so even the technophobe should have no problem getting the job done quickly and easily!
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About The Author
Tracey Meagher is the founder of QuickandEasy Audio, a website that reviews all the latest resources and tools available for adding audio to your website. Visit www.quickandeasyaudio.com to receive free audio resources that will help you add audio to your website in less than 60 minutes!
This article may be reproduced in its entirety only if unaltered and the resource box is included.
tracey@quickandeasyaudio.com
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