businessmarketing

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1. Not knowing, before you design your webpage, why anyone
(besides you) would feel compelled to visit it.

2. Not knowing, before you design your webpage, why anyone in
their right mind would return to your webpage on purpose.

3. Lack of focus. Not knowing the one, single thing that
visitors come to your page to have satisfied. (If you
actually have more than one way of satisfying visitors,
then, unless they are *intimately* related, put them on
separate pages. Better yet, separate sites. Think
infomercial rather than search engine. Think television show
rather than channel surfing.)

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4. Not knowing –and, therefore, not taking it into account
before you design your webpage– how people will get to your
webpage. In detail. (What did they see and how did they
happen to see it? What did they click and why did they click
it?)

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5. Not understanding that trying to please everyone pleases
no one.

6. Being afraid to repel visitors. (Even though it was likely
designed by some, the U.S. Small Business Administration
website probably repels people who say “Later, Dude.”
America Online is actually proud that nerds hate America
Online. XXX.com is designed to repel your grandmother.)

7. Not knowing the likes and dislikes of your page’s reader.
(You don’t have to conduct a survey to find out — you will
get what you design into it.)

8. Giving your visitors too many options. (Yahoo! adds options
to *keep* their multitude of regular visitors coming back.
They did not, and could not, *get* that multitude with all
those options. Ebay.com does not offer email accounts.
Napster.com does not offer electronic greeting cards.)

9. Not knowing the age bracket of your page’s reader. (You
don’t have to conduct a survey to find out — you will get
what you design into it.)

10. Not knowing whether more men read your page than women, or
vice versa. (You don’t have to conduct a survey to find out
— you will get what you design into it. If you try for
both, you will probably get neither.)

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About the Author

Dale Armin Miller. The author makes his living online, and is Master At Arms of the
Internet Marketing Success Arsenal![sm] “What works online …
guaranteed.” Get free, detailed, online-marketing strategies at
http://www.successarsenal.com

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Got Blog?

 by: Dawn Wentworth

In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was Blog was a new term and not highly recognized. That was then, a half million blog users ago.

Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.

Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of communication between staff and customers. Blogging could be that much needed answer for you.

SO what is a blog?

Blogs are a time and date stamped, easy to search, web based journal or self publishing tool. Blogs can have a corporate style, but in most cases are written by one person in a relaxed, candid atmosphere. True personality usually shines threw in the opinions of the blog writer. You do not have to be a writer to produce a blog. Even so, many blogs owners become recognized as small journalists, as the writer speaks their mind or offers self analyzed materials on their preferred subject matters.

You may think at this point, that a blog does not sound like a business tool.

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Let s take blogging into a business approach and see how we can benefit.

Problem:

Many marketing methods and advertising spiels fall on blind eyes and deaf ears across the net today with such a medium we have created where advertising is abundant and often shoved at us in every direction.

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Solution:

Visitors will come to your blog of their free will to read your newest content of choice, giving you a higher ratio of targeted visits.

Problem:

Email marketing is losing ground. Overflowing email inboxes and spam filters that don t deliver your ezine.

Soultion:

Using your blog as a web based area for your product and service announcements and updates. When someone subscribes to your blog or RSS feed, they will receive automatic updates that include the headline, summery and URL of your new entries.

Bonus:

Email gets deleted Blogs get indexed in search engines!

Problem:

Internet marketing can be a nonpersonal medium, gaining trust becomes increasingly harder and more important to gain new customers.

Solution:

Blogging can give your visitors, existing and potential customers a great area to gain insight about the face you present to the world. If you re a small business owner to a large corporate business, you can benefit by giving your company or web site personality via blog.

Now let s take a look at blogs from another angle. Rss and/or live feed. You may be thinking, do I Really Need to Know About Rss?

Yes, but we are not going to give a full history of RSS here. What you need to know is that RSS is the code that underlies a blog. It includes a headline, a short summery of the entry and the URL of the page that the new story has been posted to. In order for users to subscribe to RSS feeds they will need to download a news aggregator. There are many available for free, we recommend NewsGator http://www.newsgator.com for its ease of use within Microsoft Outlook.

Visitors and other websites can syndicate your RSS feeds to their desktop, their email, newsreaders and on their own websites. Talk about getting the word around! Submitting your RSS feed, can get you listed in hundreds of new emerging RSS feed directories. Of course this will bring traffic to see what your feed is about to those looking to syndicate them to their own sites or readers. Also creating more links pointing to your site.

Let me touch on one of the most important features of a blog. Search engines love them. Most bots including google will visit and reindex blog pages daily. Yahoo will index your RSS free and quickly.

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There are many ways and places you can begin your blogging journey. You should first decide if you want to house the blog on your site or let other sites manage your blog system. For this we recommend www.blogger.com, now owned by Google. The google toolbar has a one click Blog This button that can make blogging quick and painless. You can set the blogger.com blog files to ftp to your host for you so that your files are housed on your server. There are many blog services online today, and there are many free and low cost scripts that you can easily run your own blog from your site without the need of any other service provider.

If you would like to find out more about blogs and blog services we invite you to visit our resource section at http://www.masteradvertising.com.

We hope to provide many learning materials and resources for the online promoter using blogs and rss feeds for the online advertising medium.

About The Author Dawn Wentworth has been providing insight to site promotion sense 1994. http://www.masteradvertising.com

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Copyright 2005 Mal Keenan

Okay! Your research is solid and you ve created strategies for presenting the contents in your blog. You ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you ll need to know and understand what kind of software a blogging uses, to be effective in promoting the blog.

Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site’s navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try the Word Tracker website.

When writing, keep these 100 keywords close at hand, so that you ll write the primary keyword into your blog urls. Use your primary key words in your title, the secondary keywords in the body of your posts, and in the anchor text of links in the body of your post.

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Now that you ve done the preliminaries such as picking your 100 keywords, and know how to slip them into your blog posts, these are the next steps you ll need to take:

1.Build links to your blog, do this by the following ways. Link your blog from each page on your website, post comments on other blogs that are similarly themed. Ask if you can link to them.

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2.Submit your blog and RSS feed to big directories. This will expand your community of readers and keep old ones coming back for more.

3.Make sure that your side navigation bar is present on all your blog posts, so that search engines can easily spider your blog.

4.Frequently post blogs. Search engine spiders strive on fresh content.

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5.Stay with the domain you ve picked. If you move, you ll lose important data; traffic and worse, your position in the search engine rankings.

Use these basics to get started. You ll get to the top in a short time. Make posting new content on your blog a habit and you ll stay there.

I have been able to get to the top positions for important keyword phrases simply by naming my blog post according to the keyword I am targeting… so I know that blogging DOES work.

Get blogging today!

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

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Stay In Touch With Leads And Get More Closes

 by: Joy Gendusa

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss - The Unclosed Sales Lead Abyss, technically speaking.

What are you doing to follow up? Are you following up? Do you have a fixed idea in mind about some time frame that those leads then become dead?

What does it cost you to get that lead? Let s look at a hypothetical analysis:

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

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*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

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- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

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*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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Your website’s navigation ability is extremely
important to your success online. Your visitors
will only turn into paying customers if your site is
easy and fun to navigate.

Believe me, you want your visitors to stay as long as
possible. This is the only way your site is going to
succeed. Your site must be interesting, persuading, and
easy to navigate.

First let me tell you a couple of misconceptions about how
to design websites.

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1. Many people assume that because the internet is so “big”
and covers such a vast amount of areas around the world, their
website has to be everything to everybody. They design their
website for “everybody” in the world and never have a distinct
purpose. No purpose and no direction results in no sales!
That’s a profound statement but so true.

How many websites have you visited that had no purpose, no
direction, and no real valuable information that you stayed
and surfed around the site a while?

You click to that site only to find twenty links that are
all non related to the site’s description nor to each other.
A link to the left takes you to a computer store online while
a link to the right takes you to a sports website. Five
banners straight down the middle of the homepage all going in
five different directions. No direction or purpose whatsoever.
Even if that company did offer what you were looking for, you
probably would not consider that company as an expert or even
trustworthy after one glance at the website, would you?

2. The second misconception is that selling on the web is
different or easier than selling off line. I know from
experience that sales is sales is sales. Even if your
business is on the web, you still must take the same steps
to gain a customer’s trust as you do off line. Your
product will not sell itself, just like your website will
not promote itself. You must take the necessary steps to
promote your site as well as give a persuading presentation
once the visitor arrives.

Now that you know a couple of the most common misconceptions
on the web, you can move forward with designing your website
with these in mind. Don’t worry, if you’ve already designed
your website for “everybody”, it’s not too late to focus in
on your sole purpose. It’s far less painful to design your
website with your one purpose in mind from the beginning –
and less costly.

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Below are 3 important steps you can take while designing your
website to insure navigation ease for your visitors:

1. Place your “appealing headline” below any banner or logo
at the top of the page. This is the headline that persuades
your visitor to continue reading your homepage — to spark
their interest in your product or service. Write your headline
to your target customer. The visitor should have no doubt
about what kind of website he/she just entered.

If your purpose is to sell books, your headline should say
something about books or a particular book that’s very popular.
This will insure your “targeted” potential customers that they
are at the right site for what they’re searching for. Visitors
who aren’t looking for books really aren’t your customers, are
they? You’re letting them know up front that they’re in the
wrong website.

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The reason for placing your headline below your logo or banner
is because people tend to look at the “picture” first and then
begin reading below the picture.

2. Place a scroll bar or navigation bar at the right hand
or left hand side of your homepage. A general rule of
thumb is to place your scroll bar on the left hand side if
your website is information based and you offer just one
to three products. Place your scroll bar on the right
hand side if your website is set up like a catalog offering
many different products.

The scroll bar provides your visitor with options to move
around within your website without crowding the homepage.
Your homepage should be an introduction to your website or
your product or service, not your entire website. The
information should be intriguing to your “target” visitor
and lead the visitor to the next page or to your desired
response at the bottom of the homepage.

3. Continue your homepage. Write to your visitor in a
way that he/she can’t wait to go to the next page and
continue. But don’t stop there — when your visitor
gets to the bottom, be sure to say “Go to the Next Page
Here…” or “Continue to Next Page…”, something to
persuade your visitor to go the next page. The …
always leaves a sense of continuance also!

Implement these three methods while designing your
homepage to insure navigation ability for your visitors.
Remember, your visitors can only turn into paying
customers if you get a chance to make your presentation.

About the Author

Candice Pardue, webmaster of
Online Success for Internet Business. Ever thought
of designing your own website? Now you can learn
how to design your own personal or business web site
from home with the Web Design Training Course for
beginners. Simple step-by-step design instructions.
Go here for details…

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Copyright 2005 Mal Keenan

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Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that s how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

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You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they ll remember and keep returning to your blog.

Ah. This write-up is planned at catering all the readers of . I believe it met your needs till here.

Sky is the limit for us. You could read additional write-ups. Be positive not to forget the hierarchy on at the end of this article.

But that s not all; you need to have an abiding passion for the subject matter or product you ll sell. Without this, your blog won t stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

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Manipulate Your Visitors With Reverse Psychology

 by: Rich Hamilton, Jr

Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.

In this article I am going to go over how reverse psychology works, how to apply it to a sales copy and when the best and effective time to use it is.

How Reverse Psychology Works

Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others. I know it may sound complicated, but really it’s not. In fact, you’ve probably used it and don’t even realize it. Let me give you an example of how it works, so that you can fully comprehend it.

If you have children, you can probably relate to this. When you tell children not to do something, what’s the first thing they do? They get into whatever it is that you just told them not to, why? Because you have accelerated their curiosity and desire to see what you have. If you were to apply reverse psychology, you would tell the child that they could have it. It wouldn’t be fun anymore, you’ve taken away their desire to have it and as a result, they wouldn’t want it. Moreover, you have accelerated the need to know why. Why are you giving it to them?

This does not only apply to children, this also applies to adults and they will react in the same way. If you were to apply the same scenario to an adult, they would react in the same manner as the child did.

Applying To Sales Copy

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When is the best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. These are just a few important elements of your sales copy that are the most effective areas to use reverse psychology on your visitors.

Not many people use an opening statement in their sales copy. The opening statement is a only a couple of sentences that are before your attention grabbing headline. The opening statement is used to set the stage for your attention grabbing headline.

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You are the excellent critic for marketing with integrity. One needs to be placid while reading because the final word might make a difference.

One of the first opening statements I used in my sales copy was: Before you think about listening to another so-called expert, you need to read this first… It seemed like everyone was using this opening statement, so I used reverse psychology and came up with: The so-called experts are getting nervous…. This made my conservation rate triple, because people wanted to know why the experts were getting nervous.

When you are establishing your credibility, every sales letter always talks about how successful they are and not how they got there. People are reactive towards realistic situations, in my sales copy I talked about how in debt I used to be and how I had no money to market with. This insured my visitor that I knew how they felt. I’ve been there and you can promote your web site without paying a cent for advertising, because I did it.

Okay. What do you think on the write-up till here? I’m sure it enhanced your expertise.

The complete galore of awareness on internet marketing is with us. Continue your search to glance over more because towards the finish you’ll discover more resources on internet marketing.

Other people would rather brag how much money they are making, people don’t react well to braggers. Just because someone makes a lot of money, doesn’t mean they know what your talking about, or doing for that matter. People love stories, it pulls them right in, especially if it’s a story they can relate to.

Another area where reverse psychology works great, is in your guarantee. Having a strong guarantee is the most important element of your sales copy, without it no one will buy from you, period. When you are presenting your guarantee, make it risk free and reverse the risk.

Comfort your visitor by reversing the risk, insure them that you have more to lose out of the deal than they do. How? Well, you are the product creator, your name and reputaion are on the line. If you create a poor product, then it will reflect on your credibility.

About The Author Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com and the Author of Inside Internet Marketing www.InsideNetMarketing.com. Stay up to date with the internet marketing world by subscribing to our free newsletter, The Elite - The Internet Marketing Edge, www.ElitesMarketing.com/subscribe.html

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30 Minutes Free Report Reveals The Arts Of Link Exchange!

 by: Dave Tan

Dear Internet Friend,

Greetings, I will cut to the chase - if you have founded this page that could only mean one thing…you want a proven web marketing technique that will attract more targetted web traffic to your web site and you want to do it all for FREE (no hidden charges, no fee, no affiliates). Who doesn’t?

So what’s Link Exchange anway?

Link exchange is also known as reciprocal link exhange, link swap, link trade - you place my link information on your site and I will place yours on my site. It’s like a barter/trade of exchanging links - you scratch my back, and I’ll scratch yours…sounds familiar?

The best thing about this form of web promotion is that it’s literally FREE and is the most cost-effective way to improve your link popularity.

Note: Link exchange will NOT boost your page rank… link popularity and page rank is two different stories. I will reveal two excellent tools to determine your link poularity and page rank later…

Link exchange will NOT bring you an immediate surge or flood of web visitors rushing to your web site. It’s more like a long term advertising, slowly building up the momentum by increasing your link popularity.

Link exchange can also be thought of as a FREE form of quality advertising for your site. Imagine this, your link partner’s visitor visit his/her page, couldn’t find what he/she is looking for, click on the links page to search for more resources…and your site is included in the link page. What does this means for you? Exactly, FREE targetted visitors for your web site!

Okay. Be certain that your quest would go ahead of this point. Your thirst for information will get quenched further.

WARNING: Exchanging links with unrelated web sites can be HARMFUL & DANGEROUS to both your site and even your business reputation!

Oh, exchanging links is NOT risk-free? Well, it’s risk-free or at least safe if you follow the guidelines below:

Always find for Quality, Complementary, Matching, Related and above all Responsible & Ethical web site/webmaster as your link partner.

NEVER, ever exchange links with web sites that contain porn, violent, racists, hatred materials. Period. Sites that encourage illegal, immoral, irresponsible, unethical activities or contents will ONLY give your customer a bad impression of your business or web site - use your own judgement here!

AVOID swapping links with the following kind web site:

Web site that contains NO apparent content, web site that are so full of affiliate links that it make no sense at all!

Web site with very poor presentation or unacceptable web design (apparently the webmaster doesn’t care about his/her site, let alone your link?) Especially if the site don’t have a clear naviagation system or way to the links page.

No doubts about the clarity of this stuff, still the people are quivery about its advantages.

This article is an extra mileage for those persons who were on the lookout of No BS Marketing Help. It was unyielding for a couple of people.

But, why to quit in midway? One has to be unwavering while reading because the final word could make a difference.

In other words, you can’t easily find the links page or your link simply because the webmaster tries to hide it from his/her visitors!

Web site that do NOT categorize their links, especially if they have more than 50 links. Would you like to see your link buried deep within 50 or 100 non-categorized links? Never do the same thing to your link partners too! :-p

Web site that appears to be a link farm or linking to one (including FFA - Free For ALL sites). Same as above, only difference is that such web site will link to almost any kind of web site (including but not limited to illegal and porn sites!), swapping links with such web site will do you more harm than good… avoid it at all costs!

Web site that uses third party link exchange service to manage their links - you will notice this when you get a link back from them.

If the link is NOT directly from the website you’re exchanging links with, rather from a third party site (different domain), then delete his/her link IMMEDIATELY (okay this sounds a bit harsh, but do you really want to be penalized for linking to a link-farm? Besides, this is like cheating. Anyway, third party site uses script to verify your link…). You can always contact the webmaster….

I have traded links with this kind of web site before, and frankly, I feel so cheated! (those links are not very valuable…)

Above all, web site that is under construction and even worse, always offline and unavailable, you know those scary 404 errors - page not found (your link will be offline too!)

There are some web sites/webmasters that are really picky about which sites they will exchange links with. They will basically ONLY exchange links with site that meets a certain page rank…

These web sites may or may not have a high page rank or link popularity…I will reveal two excellent tools that will expose their page rank and link popularity now.

How do you check a web site’s Page Rank and Link Popularity?

To know another web site’s or your web site’s page rank, just download this nifty Internet Explorer add-on:

Google Toolbar: http://toolbar.google.com/

When you’ve installed it on your computer, the Google toolbar will reside nicely on top of your Interter Explorer browser. Be sure to enable page rank view.

To view another web site’s or your own web site’s link popularity, you simply insert the to the appropriate URL right after the q=&url=

Alexa’s Link Popularity Checker: http://www.alexa.com/data/details/traffic_details?q=&url=

For example:

At this point of time, I’m like a doubting Thomas with regards to the efficacy of this article.

It was like a blessing for those readers who were looking for No BS Marketing Help. To some, unyielding!

Don’t panic yourself by preconceived philosophy. Read till the close to feel if it works for you.

http://www.alexa.com/data/details/traffic_details?q=&url=http://www.yoursite.com/

Visit alexa.com: http://www.alexa.com/ if you have any questions or simply want to know more about link popularity.

Is Link Exchange difficult?

Is writing a simple friendly email difficult?

There are basically two ways to exchange links. Before you start exchanging links, make sure the web site meets all the neccesary requirements to be your potential link partner.

More importantly, make sure the webmaster is interested in link exchange (Visit that particular web site and find the links page).

Add your link and wait for reply…

Usually there’s a “add your link” or “submit your site” link. These are script that the webmaster written or installed to facilitate the process of link exchange.

It’s an easy way to exchange link, you just basically fill in your name, email address, link information, and the reciprocal URL. After you’ve submitted your link information, simply wait for the webmaster to reply your request.

It usually takes around 1-2 days, but I’ve also experienced webmaster who takes more than a week (in some cases, two weeks!) to approve a simple link request…hmm, either they are simply too busy or don’t care!

A good rule of thumb is to allow up to a week (7 days) for a web site to reciprocate. If they do not reply within a week, you know what to do…

Email the webmaster personally…

This approach to link exchange is far more better and effective (in my opinion) because it is more personal and genuine. It may sound a little bit of a hassle and in some cases difficult but heh, quality does come with a price!

For those who don’t know how to write a friendly email requesting link exchange, don’t worry…I will give you a simple yet effective email template.

Visit that particular web site, try to find the webmaster’s name and jolt down what interest thing you find in his/her site and tell him/her that his/her site will be a great resource for your visitors.

Hi Jimmy! < --If the webmaster's name is John, use John then :-)

I’ve visited your site: www.jimmysite.com and I really like it. Your site looks very professional and interesting.

I think your site will a great resource for my visitors so I have included your link information on my site:

http://www.yoursite.com/links_1.htm < --Always Mention the reciprocal link

Here’s my site for you to review:

http://www.yoursite.com < -Try to make life easier for your link partner :-)

I have included my link information at the bottom of this message.

If you’re interested in exchanging links with my site, please send me an email including your link information and where you’ve placed my link - I will send you an email confirming I have posted your link.

Well done on providing the web users with useful and quality information / services! I hope you will consider this reciprocal link exchange and I look forward to hearing from you soon.

Sincerely,

John < -Always mention your name, this is very important!

links@yoursite.com

www.yoursite.com

P.S. If for any reaons you are not interested in exchanging links with me, please just reply me with the a simply no thanks or I’m not interested in link exchange. < -Including a simple and friendly "remove me" will make your offer look more professional and genuine.

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General Information:

URL: http://www.yoursite.com/

Title: Offers some products some services

Description: We offer the best X products and Y services…

There! It’s as simple as that! I’m sure you can come up with a better or more creative email template!

As a golden rule, always mention who you are (your name - more personal), where (which web site) you are from and that you’ve included his/her link!

Most webmasters are more inclined to include your link this way…Always make it easy for your potential link partner to find his/her link (provide the exact URL, which category, etc.) and use less than 60-70 characters per line - it will make the email easier for anyone to read.

What if your potential link partner REJECT your link exchange request?

Yes, it is quite possible but if your site meets all the neccesary requirements of a quality link partner, chances of your request been rejected is minimal.

However, as I’ve mentioned before, they are some web sites that are ONLY interested in swapping links with web sites that has a certain page rank…If you really want to exchange links with these sites, you can always try it later when your site have a higher page rank.

Where do you find potential link partners?

Finding quality link partners is becoming quite a challenge, especially if you’ve traded more than 100-200 links. If you’re looking for a quick and list of sites that accept reciprocal linking, here are some of the sites which I’ve used and would gladly recommend:

http://linkpartners.com/

http://www.linkexchanged.com/

http://www.linkalizer.com/

Remember, always and ONLY exchange links with related web sites, that way your chances of getting reciprocated will greatly improved.

Some final thoughts…

One more thing before we wrap this up nice report…although link exchange is a free form of advertising and a great way to boost your link popularity, it does require some efforts and patience to maintain it - this is especially true when you have more than 50 links.

You can save yourself a lot of confusion and trouble if you categorize your links neatly, this will also add some “appeal” for other webmasters to exchange links with you.

That’s all for this report, I hope you had a wonderful time reading it!

Happy Linking,

Dave Tan

Webmaster

www.ebookok.com

P.S. Please visit my site: http://www.ebookok.com/ today, browse my fine online eStore and check if there’s any particular ebooks that can solve your marketing problems, all at special irresistible prices.

P.S.S. If you’re a webmaster who want to exchange links (if you’re a reponsible and ethical webmaster), I will be more than happy to trade links with your website site.

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Permission to reprint if:

• the report and resource box stay intact
• links and email must be set as hyperlink (website)
• may NOT be used in SPAM (opt-in email ONLY)
• send me a copy of your URL/ezine/newsletter/eBook

HTML version available at: http://www.ebookok.com/resources/art_of_link_exchange.html

For autoresponder version, send an email to: artofle@ebookok.com

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About The Author Dave Tan is the webmaster of www.eBookOK.com - an online eBook eStore that provide only the Highest Quality of Internet Marketing eBooks. Report © by webmaster Dave Tan, http://www.ebookok.com/. Providing you the best info ebooks for starting an online business, creating your own auction empire, increasing your web traffic & sales and publishing your own ebook. Subscribe today: http://www.ebookok.com/subscribe_now.html davesebizpower@yahoo.co.uk

Our mission was to cater to the requirements of every reader. Hope it was in conformation to your taste! Our facilities are at customer’s dispense.

No BS Marketing Help

We are sharing the carefully worked out technicalities on . It will comfort your quest drive in a confident way. Just chew and digest the piece of article to realize the importance of it.

The Top 10

 by: Bea Fields

Today s customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don t have to look very far to hear what customers are saying I want my Dell Computer with Windows XP and a Zip Drive, and I want lifetime customer service with it, or I want my Honda with navy leather seats, and I want to be treated like royalty when I come in for my 30,000 mile tune-up. Adding value is key to business success, and these ten strategies, taken from The Guerrilla Marketing Coach Certification Program will make your customers love you and will keep them coming back for more.

1. Ask Your Clients What they Value.

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Value is often in the eye of the beholder. If your customers say they don t value price, and they continue to buy a lower priced item from your competitor, you cannot ignore this fact. If people say they value good service, and your service is stellar, and they are still not buying from you, the big question is WHY? It is important to perform a needs analysis to clearly determine the pains and challenges of your target market. A survey tool such as AdvancedSurvey.com can provide you with quick answers to questions such as What is the thing in life that is your biggest challenge right now? or If you could change one thing about your business right now, what would you change? If the majority of people say A lack of money, you know that price is going to be a determining factor in their buying decisions. If they say A lack of time, then providing quick service will be of paramount importance to your company. If they say In my business, Iwould improve my customer servi!

ce, then it is your job to deliver a way to improve customer service. Go deep with your needs analysis, and then quickly deliver a solution to your clients most pressing needs.

2. Personalize the Relationship.

Your relationship with your clients is more than just a sale. It is building a connection with someone who has trusted you enough to buy from you. This relationship cannot be taken for granted. Greet your customers with enthusiasm, charm, energy, an optimistic attitude, and be LIKABLE. People do business with people they like. They don t do business with people who are nasty and rude.

Take thorough notes about the lives of your clients. Make a note not only their birthdays and special occasions but the birthdays and special occasions of their spouses, children, parents, and pets (yes their pets) and make sure to contact them on these days of celebration. Start out each conversation with the question How is your son/wife/partner/mother? or Tell me about your week-end. What did you do that was great for you? A key question to constantly ask yourself is How can I make my customers happy? The answer: Be real. Be human. Be connected. Be curious. Be genuinely interested. It works!

3. Use Assessments to Create an Emotional Bond.

Assessments have been used for years as a tool for developing people in organizations. By understanding behavior differences, organizations can align employee s values and motivations with the company s mission. This same approach can be used with your clients and customers. With a tool such as Assessment Generator, you can create custom assessments which can create an emotional connection with your buyers while looking closely at how your customers motivations align with your mission. As an example, if you are a Certified Financial Planner, you could build an assessment by the title of Assess Your Family Wealth, or you are a Skin Care Consultant, and you build a How Young is Your Skin? assessment. Both titles create an emotional pull of family wealth and the subject of aging. Once the assessments have been completed, look for trends in responses. Are most baby-boomers concerned about the future financial wealth (or health) of their families? If so, provide a program or !

package on solving this dilemma. Are most women concerned about sun damage? Provide a month spa package which includes instruction

4. Provide a Free Gifts Offering Upon Purchase.

This is one of the oldest yet most successful marketing techniques in the history of the world of business. People LOVE free stuff! Customers usually will flock to your business if they know they will receive a gift, an offering, or something extra. The trick here is to add ongoing value to the lives of others. The majority of the time, people will place value on something financial, emotional, or functional. Over ten years ago, an insurance company sent me a jar opener as a free gift, which I did not think was valuable, but it has saved me a great deal of time and energy in the kitchen. I have used it for ten years, and if someone takes my jar opener, I have a tendency to get testy. I have come to rely on the jar opener in my every day chores in the kitchen, and I still remember to this day who gave it to me The Insurance Company. The gift was functional, and I did not even know I needed it, but now that I have it, I can t live without it!

5. Provide a Frequently Asked Question Page Backed Up by a Special Report or Article.

With your FAQ page, you can not only answer questions which are often asked, you can add value in process. Example: You are a Registered Dietitian or Nutritionist, and a frequently asked question is How quickly will I lose weight? Rather than simply say I don t know or That depends on how closely you follow the diet or Your success depends on both your diet and your exercise, answer the question by providing a paragraph explaining your answer and backing it up with a special report authored by you. An example of a special report might be The 10 Habits that Can Kill Your Chances of Losing Weight. Not only have you answered the question, you have added value in a way which demonstrates your expertise.

6. Package and Present Your Materials with Professionalism and Elegance.

The more professional and attractive your packaging, the more the perceived value of your products and services will be. This packaging not only includes the presentation of your products but includes the look and feel of your website, business cards, stationery, your physical office, and the way you dress and present yourself to others. If people see beauty, elegance, confidence, and professionalism, they will immediately feel as if the experience they are buying is one of rich value.

7. Be an Information Broker.

Some people call this an information maven. I call it being masterful at what you do, staying current in your industry, and being able to answer any and all questions as they come your way. I recommend that you go one step further by providing a resource library and an information hotline for your clients and customers. There is nothing more attractive than a person who is in the know. This resource library can include magazines (both hard copy and online articles,) books, great websites, audios, CDs, and anything which can provide your customers with ready access to information. It is best to include a wide variety of resources, including access to information on food, clothing, travel, health, decorating, pets, and self improvement. The more diverse you are, the more you will appeal to a wide variety of people, which is quite attractive and makes you much more interesting.

8. Share Your Network.

In a world of resource constraints and intense competition, business owners and organizations of today are employing a variety of cooperative relationships to achieve their goals domestically and internationally. Through the power of shared networks, it is possible to grow a business more quickly and at a much lower cost and risk. By sharing your network with your clients, you offer them a chance for their business to grow exponentially, which is a huge value added proposition.

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You can analyze this study if you are all hot for the info on . Get ready to finish and assimilate the information of this article.

9. Send Your Clients Referrals.

What would your business be like if your customers were your walking billboards, driving hundreds of customers your way every day? Sounds great, right? You bet it does! One of the best ways to achieve this goal is to first send your clients business. That s right send them business first! It is probably the best value added service possible, and it models the process of sending referrals. In order to get referrals, you must first be willing to give. It s that simple.

10. Custom Build It! Quickly!

Customers of today want products and services that meet their unique needs and requirements, and as a business owner, it is important to know how to deliver custom built products and services quickly (without sacrificing quality.) Customers also see speed as valuable, which can mean receiving a document by overnight delivery, delivering a proposal within hours of its request, or bringing a new fashion or piece of furniture to store shelves within 7-10 days of its design. People all over the world are custom building products or services to create a competitive advantage, and it s time for you to do the same. Be smart, be quick, be hip, and you ll win the value game.

Copyright 2004 Five Star Leader Coaching and Training

Okay. You could feel contented to explore the consequent paragraphs. Keep reading, there are additional minutiae to follow.

About The Author This piece was originally submitted by Bea Fields, Author of the 90 Day Marketing Marathon, Executive Coach and Trainer, who can be reached at bea@fivestarleader.com, or visited on the web. Bea Fields wants you to know: I am the President of Five Star Leader Coaching and Training and along with Mitch Meyerson, Founder of Guerrilla Marketing Coach, I am the co-leader of the The Guerrilla Marketing Coach Certification Program.

The truth can’t be denied that only a few countable individuals enjoy till the end. This is a classic article but only the expert who reads till the close can appraise it.