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Copyright 2005 Larry Tracy

I recently posted an article titled Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet. One of the tips concerned a means to practice your sales presentation with a Murder Board. I received several emails requesting a fuller explanation of this practice method.

I decided to write two explanatory articles, so vital is this method to improve one s public speaking, specifically in preparing a presentation aimed at selling off-line your on-line product. In this article, I ll provide an in-depth explanation of this practice method; in the second, I ll cover the seven steps need for a successful Murder Board.

Simply stated, the Murder Board is a realistic simulation of the actual presentation to be made. Colleagues role-play the audience, asking the type of questions they believe this specific group is likely to ask. It is intended to be more difficult than the actual presentation.

If you want to become an effective and persuasive presenter to boost your on-line marketing, this realistic practice session is the most effective shortcut to speaking excellence. It allows you to make your mistakes when they don’t count, increasing the odds that you will shine when the actual presentation is made.

The Origin of the Murder Board

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The term Murder Board has its origins within the U.S. military, specifically within the extensive training system of the U.S. Army. When a person has been selected to be an instructor at an Army school, he or she must go through a demanding instructor training program.

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Graduation and designation as an instructor is dependent not on a written test, but successful delivery of a 50 minute class from the curriculum of the school.

The audience for this crucible can be instructors who have gone through their own Murder Board, and are determined that this would-be instructor will experience the same frustration and humiliation they did. They ask tough, realistic, questions, the type of questions their students are asking.

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At the end of the 50 minute class, the aspiring instructor gets a a thumbs up meaning he or she can now join this band of brothers and sisters as an instructor, or a thumbs-down, meaning another opportunity to go through a Murder Board.

Lessons from the Pentagon

This realistic simulation has permeated the military culture. As an example, when I ran the Defense Intelligence Agency’s (DIA) briefing team, we had three Murder Boards before the daily briefing to the Chairman of the Joint Chiefs of Staff.

The first one was at 5:30 AM, the second at 6:30 AM, the third in front of two General officers and all the analysists, one hour later. By the time my briefer or I was standing in front of the Chairman, those intense sessions had provided the right answers to virtually any conceivable question the Chairman was likely to ask.

Why have a Murder Board?

This painstaking practice session has two overriding objectives:

1. Hone delivery skills
2. Anticipate probable questions and objections so succinct, accurate answers can be developed.

Many presenters, while accepting the need to sharpen delivery skills, reject the idea of a Murder Board, confident they can anticipate the difficult questions likely to be asked, and need not practice in front of others, especially their peers. These people may actually be displaying a false bravado to mask their discomfort at speaking in front of a group, perhaps exposing their lack of skill in the presentation art, and/or their apprehension at giving a less than sterling performance in front of their colleaqgues.

They are also very mistaken. I have given more than 3000 presentations, and always find it beneficial to conduct a Murder Board before an important talk. No matter how hard we try to think of tough questions that may be asked, a little censor in our mind generally provides only questions to which we already have answers. In my executive training workshops, I always emphasize the importance of a Murder Board, and the practice presentations made by my clients are set up as Murder Boards to get them accustomed to this simulation.

I am in good company in believing that we need other minds to assist us in preparing for a sales or other presentation.. The man who possessed perhaps the greatest mind of the 20th Century, Albert Einstein, realized that even he needed help. He once said:

“What a person does on his own, without being
stimulated by the thoughts and experiences of
others, is even in the best cases rather paltry and
monotonous.”

The Murder Board is the presenter’s version of the actor’s dress rehearsal, what lawyers do in preparing a witness to face cross-examination in a trial, what the flight simulator is to the pilot.

Just as with the actor, the witness, and the pilot, this simulation permits the presenter to learn from his/her mistakes, so that the actual presentation is (1) more responsive to the informational needs of the audience, (2) answers are developed for likely questions to be asked, and (3) overall speaking confidence and competence enhanced.

The Murder Board enables you to visualize the presentation in advance. Not only is proficiency in speaking increased by such a meticulous practice, so too is self-confidence. Public speaking ranks high in the pantheon of phobias because, in large measure, of the apprehension that one is going to be embarrassed by not being able to answer questions from the audience.

If you have been able to anticipate questions, then you can develop answers ahead of time. Think back to when you were in college or graduate school. Your GPA would probably have been higher if you could have seen the questions before the final exams. The Murder Board permits the presenter a look at the audience’s probable “exam questions.”

The only obstacle to developing a question-anticipating simulated presentation is your imagination and willingness to take hard hits in practice so you can be more effective in the actual presentation.

About the Author

This article is excerpted from Larry Tracy s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, has been cited in numerous publications as one of the top presentation skills trainers in the US. His website is at top of Google for persuasive presentations. Visit it for FREE tips and additional articles:
http://www.tracy-presentation.com

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Finding the right keywords and phrases that’ll turn your Google
Adwords and Overture ad campaigns into real moneymakers is a
daunting challenge. But now with the release of Jeff Alderson’s
“Ad Word Analyzer 2.0″ software, you may just have found the
“killer app” software that will propel your Google Adwords and
Overture advertising to levels of success–and profits–you could
only dream about before. At least that’s what Jeff is proclaiming.
And he’s getting some very high-profile folks who agree with him,
such as international marketing guru Dr. Joe Vitale, author of the
huge #1 best-seller “Spiritual Marketing in Action” (further information is available
at http://www.firstworld.biz/external96.html). Dr. Vitale commends
Ad Word Analyzer for being “a great tool for affiliate marketers
or anyone who advertises on Google or Overture.”

So why does Ad Word Analyzer creator Jeff Alderson–an incredibly
successful Internet marketer in his own right through his company
Xybercode, Inc.–think his software tool is so special?
Naturally proud of his creation, and not shy about singing its
praises, Jeff says Ad Word Analyzer is “a new way to find hidden
gold online” because it “helps you instantly uncover targeted
keywords with high search volume and very little competition.”
And as many of us Internet marketers can attest to, this is a
combination quite difficult for us to find, especially on our
own. But it’s a combination that’s essential if we’re to achieve
success with our Internet marketing, including and especially
affiliate marketing.

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And while Pay-Per-Click marketing through Google or Overture or
similar PPC advertising venues dangles the prospect of reaching
millions of potential customers quickly and in a very targeted
manner, achieving success via PPC advertising is definitely
easier said than done. And that, asserts Jeff Alderson, is
where his Ad Word Analyzer software tool makes all the
difference in the world between success and failure because it
“uncovers niche markets that you can easily dominate” by driving
huge amounts of targeted traffic to your website(s). And to help
you get the most out of using his software, Jeff provides a
31-page PDF e-book that features “powerful tricks of the trade for
using Ad Word Analyzer to dominate the pay-per-clicks and achieve
high search engine rankings.”

Many of us have suffered through far too many bouts of Internet
marketing frustration (and more often than we’d like to admit,
outright failure). Thus we are longing to make a breakthrough to
a much higher level of online success–and the profits that come
with that kind of success. Because Ad Word Analyzer holds out
the distinct prospect of helping us achieve the Internet
advertising success we want and need, it likely warrants serious
consideration by anyone who’s serious about his or her Internet
marketing efforts.

Supremely confident in his software tool’s capabilities, Jeff
Alderson says that Ad Word Analyzer will let you “discover the
quick and easy way to drive massive amounts of laser-targeted
traffic to your site today.” While all this sounds quite
intriguing and enticing, and indicates that Ad Word Analyzer
might very well help you achieve your online marketing goals,
it’s best to judge for yourself. You can get further information
about Ad Word Analyzer (and read some of the rave reviews it’s
gotten from users) at http://www.firstworld.biz/external86.html

By the way, Jeff Alderson has become famous in Internet marketing
circles and achieved a well-earned reputation for being
incredibly creative and prolific at turning out top-notch
software tools that are in big demand by Internet marketers and
advertisers. In addition to Ad Word Analyzer, his other products
include the following:

Traffic Equalizer
http://www.firstworld.biz/external87.html
Claim to Fame: “Traffic Equalizer will generate MORE targeted
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RSS Equalizer
http://www.firstworld.biz/external88.html
Claim to Fame: “RSS Equalizer is an amazing technology that
will give you an unfair advantage over your competitors.”

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Ad Word Generator
http://www.firstworld.biz/external89.html
Claim to Fame: “With Ad Word Generator you can write Google
Adwords Ads FAST.”

SEO Spider
http://www.firstworld.biz/external90.html
Claim to Fame: “Spider any website and find out the rank of each
page in seconds!”

CB Maximizer
http://www.firstworld.biz/external91.html
Claim to Fame: “Unlock the full potential of your website and
easily increase your website revenue with CB Maximizer.”

Competition Equalizer
http://www.firstworld.biz/external92.html
Claim to Fame: “Competition Equalizer searches and destroys
your Google AdWords competition.”

Article Equalizer
http://www.firstworld.biz/external93.html
Claim to Fame: “Article Equalizer is an amazing software product
that will quickly and easily fill up your website pages with quality
content.”

Blogging Equalizer
http://www.firstworld.biz/external94.html
Claim to Fame: “Blogging Equalizer helps you get your web pages
into the search engines fast.”

Keyword Equalizer
http://www.firstworld.biz/external95.html
Claim to Fame: “Keyword Equalizer will instantly find you the
most profitable keywords for search engine optimization.”

Well, I told you Jeff Alderson had a reputation for being incredibly
creative and prolific, and Ad Word Analyzer and its 9 other companion
products listed above clearly demonstrate this fact. Jeff is without a
doubt an extremely talented and resourceful individual, and a good role
model for the rest of us who are aspiring to achieve a high level of
success.

=================================================
Copyright 2005 Terry Mansfield. All rights reserved.
Note: Anyone may publish this free content article online or in print
as long as the entire contents of the article and accompanying
resource box, including any hyperlinks, are left unaltered, and
the byline is included. This article should not be used in anything
that could be considered spam.
=================================================

About the Author

Terry Mansfield is the Owner/President of First World Enterprises,
which has been providing online customers world-wide with a choice
of high-quality products, services, and business opportunities
since 1999. Visit Firstworld.Biz — the LinkUp Place at
http://www.firstworld.biz to see current recommendations. And get
info on free downloads of music and movies at
http://www.firstworld.biz/unlimited-free-downloadsB.htm

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Building, maintaining and maximizing the presence resulting from your online PR efforts requires creativity and hard work. Within this article we’ll outline several steps to help you develop an online pr presence, tips on maintaining your pr presence and maximizing the effects your online pr campaign has on the public.

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Developing an Online PR presence: In our other online pr related articles, we discuss how to use newsgroups, forums, email and press releases to assist in an online PR campaign. Another excellent way to do this is to be the source of information on related products and services. For example, if you sell gardening equipment online, why not have information about gardening, maybe an article on tomatoes, at your site. When you are seen as an advocate for what people are looking for, you increase the likelihood they will visit and mention your site to others. Write one article per week (making sure to link and archive it appropriately on your site) and submit that article or message to the most influential members of the media as well as outlets that ask for writers to submit their articles online. They will quite possibly mention your organizations unique outlook on whatever it is you are trying to gain publicity and help you generate links pointing at your site.

Maintaining an Online PR Presence: One of the reasons you may be reading this article is because you’re looking for the best road to take on your way to online PR success. Maintaining an online PR presence takes dedication and tenacity to pay off; so implement one or all the following to help maintain your online PR presence:

Blog your way to online PR success - If you have not heard, Weblogs or Blogs are an excellent way to keep not only the media but the general public informed about your products or services and what you are doing within your industry. Make an effort to come up with something original every day to post on your blog and over time you will develop a loyal audience about the topic of your choice. Blogs are also an excellent way to exchange links with other website promoters.

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Newsletters/Ezines
When it comes to an effective online PR presence, there is no substitute for the effectiveness to newsletters and online ezines. Online newsletters help build rapport with current customers, inform them of your current online PR efforts (the perfect place for articles), new company programs or services and provide information on your business industry. Once again, by being a premium source of information for Web users on your business, you’ll be taking a proactive approach to communication. While there is much debate on the frequency and type of communications that you share with your customers and your potential customers, there is virtually no debate about the value that online newsletters and ezine provide in growing your business through online public relations.

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About the Author

Peter Prestipino is the founder and principal of SCG - Swirling Circle Online PR Group providing Internet solutions to small and medium sized businesses through online PR efforts such as mini-website development, link building, press releases and product reviews. For more information, visit http://www.SwirlingCircle.com.

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atures — The Long and Short of It

 by: Doug Davis

What is the accepted standard for signatures? Who sets these standards? The signatures in question are those blurbs that we include after the body of our main message content in our emails for the purpose of identification and contacts.

I’m really not referring to signatures in the respect that Usenet Newsgroups see them. It is pretty much agreed by established netiquette that Usenet signatures should be limited to five lines or less. They should, or may, contain:

1. Your name: Doug Davis
2. Your email: dougd@cros.net
3. Your company: Northern Research
4. What you do: Publisher

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5. Your URL: http://www.couch-potato-marketing.com/ezine

You can shave a line or two from the above by combining your name and email address plus your company with what you do:

Doug Davis dougd@cros.net

Northern Research, Publisher

http://www.couch-potato-marketing.com/ezine

Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a way of sticking that extra ad in there. For better or worse we seem to be stuck with this practice, so don’t expect it to go away soon.

How wide should your signature be?

Text terminals usually had and have a width of 80 characters; this means they can display just as many characters in one row. This is the practical reason why the ultimate text width of email messages and sigs should be no more than 80 characters.

But this doesn’t work very well in practice. We reply, we forward, we quote, and each time we do we add those little angle brackets to the lines of text in our messages, ">>>>." So we end up having short lines and long lines staggered throughout the text. This looks very unprofessional, even if you’re just sending to friends. That’s why all the recommendations for different line lengths. Some will not set their character length to anything greater than 72; some 74, others 76, etc.

In publishing ezines and newsletters online, however, the standard seems to be 65 characters. This is what most submission guidelines that I have read, recommend. My ezine wraps with hard carriage returns at 65 characters. Almost all of the article submissions I receive are wrapped at 65 characters. If they’re not, then I have to reformat them to fit my layout. I don’t like reformatting — it’s a time wasting task I could do without.

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Naturally, sigs in my ezine, and many others, can’t be longer than 65 characters either.

How many lines?

It depends, I suppose, on where you are posting or sending your emails. Discussion lists should be about the same as Usenet, in my opinion. On the other hand if you are posting to opt-in mailing lists for the purpose of advertising your business offerings, there are no rules. It’s whatever you can get by with really. Who cares whether you have 20 lines of text and a 4-line sig? How about 4 lines of text and a 20-line sig?

I have exactly 128 separate sigs in my MS Outlook 2000 sig file. Some of these are actually 12 line, or more, ads; it’s just easier to paste them into the email that way.

Remember the aim of your signature is to be read. If you have a humongous sig it not only won’t be read, it will possibly provoke anger — an emotion you don’t need in your prospective customers.

Signature Dashes

The "signature dashes" actually is a line which is used as the first line of a signature. This is described in the "son-of-rfc1036": If a poster or posting agent does append a signature to an article, the signature SHOULD be preceded with a delimiter line containing (only) two hyphens (ASCII 45) followed by one blank (ASCII 32).

The sigdashes act as a separator which allows easy recognition of signatures. This line consists of two dashes and a trailing space, ie "– " (note the space) and thus can be recognized in a data stream as the character sequence "(newline)(dash)(dash)(space)(newline)". Some programs recognize a signature by the (sigdashes).

Let me make this perfectly clear: There are no additional characters before, after or in between. This means no whitespace before the dashes, no additional dashes, one space at the end, followed only by an newline which ends the line. That’s it!

Synopsis:

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If you are posting to newsgroups or discussion lists keep your sig as short as possible; try not to go over four lines. Personal messages probably should be the same; why would you need all that sig space when you have the entire body of the message?

When I’m posting ads to opt-in lists I usually don’t include a sig at all. I want the ad to be the focus, not the sig.

About The Author Doug Davis is the publisher of "Couch Potato Marketing Ezine", a veritable treasure trove of internet marketing information, plus a section highlighting the freebies available to help you increase your bottomline. We Have Bonuses: http://kabino.com/cpme

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me, “Can you give me some tips for selling more on my website?”

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1. Have at-a-glance category links

Have links to your product categories laid out at-a-glance
along the left side of the screen. Studies that follow visitors
through online stores show that when links are clearly laid out,
some visitors will make impulse purchases. The visitor who came
to your site for one thing may decide they’d rather buy
something else. You can have a search box in addition to the
category links.

2. Have testimonials on your homepage.

Having a link to a testimonials page is convenient for you,
but it is a mistake. A visitor may not want to take the time
to click to the page. But there is something very compelling
about “text in quotes”. Since your homepage is crowded with
information, you can put your best testimonial prominently
on your homepage, then add a “More testimonials” link

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Ask your visitors who do they know who would be interested in
your offerings. Have a refer-a-friend feature on your website.
Even if a small number of visitors invite their friends, it’s
free word-of-mouth.

About the Author

Raynay Valles is “the web’s hardest-working Internet marketer.”
Her site is the only place you’ll find Sell More Action Plans.
http://www.jawdrop.com or email rvalles@jawdrop.com

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Attack Smaller Searches To Get The Big Ones!

 by: Martin Lemieux

Searching online can not only be fun, but you sometimes need to be downright inventive.

For those of you who have been searching online for years now, you’ve probably adapted ways & techniques to find what you are looking for quickly.

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Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it’s a quick fix, it probably has a major risk attached to it.

Your ultimate goal when promoting your site should be to acquire some of those “Big” search terms online! For example, “Marketing Tips” or “Marketing” in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here’s an example of this, let’s use “Marketing”. Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for “Marketing” you will get 72,700,000 results found within Google. That’s a tough one.

Going further, let’s add “Marketing Tips”, you get: 7,560,000 results found.

Going a little further now, let’s add “Web Marketing Tips”, you’ll get around: 5,760,000 results found.

Let’s go beyond that for our final search, let’s add “Web Site Marketing Tips”, you’ll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called “Marketing”!

Are you starting to see the value of targeting larger search terms? (Larger meaning more words attached to it).

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Eventually as time goes on, once you’ve done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting “Web Site Marketing Tips” as a whole, you can target “Marketing In Hamilton, Ontario”.

By targeting the area you live in, you not only target your local market 1st, but you also setup your web site for success in the future market, which ultimately, is the rest of the world!

Let’s just say I was to remove “Ontario” from that search term “Marketing In Hamilton, Ontario”, how many cities are named “Hamilton” ??? Many more than you think!

So in conclusion:

Don’t be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you’ll receive what you’ve been after all along, more exposure for your enterprise!

Okay. Since you have reached this far, it means you are very interested in Internet marketing and internet marketing. Your unusual interest would get a surprise in the sections that follow.

I hope you enjoyed the article!

Read more of Martin’s articles online here: http://www.smartads.info/newsletter

About The Author Martin Lemieux President Smartads - Affordable Web Solutions http://www.smartads.info & http://www.smartads.ca Eye Catching Print Design http://3dimentionaldesign.com Powerful Internet Marketing Tools http://www.thewebclinic.com

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Pay attention to the area “above the fold”
This is the area on a web page that is visible without any vertical scrolling. It is one of the most valuable assets in your revenue generation plan because this is where your visitors will look before they do anything else on your site. You want to use this area for your navigation bars, and more importantly for advertising.

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If you want to kick up the revenue from your Google Adsense campaign or another advertising source, place them on the side, above the fold. As your site builds up enough traffic to allow you to sell your own ads, put the ads with the highest revenue payout in this area.

Stick to text ads in this area if you can. If you use banner ads above the fold and they don t load properly, your visitors will think that the entire page is not loading properly. They might scroll down, but most likely, they ll click the back button and move on to another site.

Showcase valuable content with great headlines and hyperlinks above the fold. Start by highlighting the main sections of your website, or by showcasing your most valuable product.

If you are not selling your own product, but relying on Google Adsense, you can still make use of the area above the fold. You can place newsletter subscription boxes, new books, news alerts, scam watch and email alerts in this area as well.

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Navigation bar
To increase click through rates and to make your navigation bar more effective, turn your Navigation bar into a series of text links. Use keywords or natural phrases to let your customers know what type of benefits they ll receive by clicking on a particular button. When you use graphical buttons, you ll probably be limited to a word or two.

By using a text link, you can turn the headline of an article or the complete description of site section into a link. This will increase your click-throughs, and readership on your website.

Opt-in Newsletters
Opt-in is an arrangement where customers must give their explicit permission to receive any type of communication from a website. The type and scope of information that is opt-in varies from site to site. On some sites, everything is opt-in. On other sites, only the newsletter is opt-in. On large retail sites, once you make purchase, you automatically opt-in to receive all kinds of communication and must opt-out or unsubscribe for the information to stop.

Set up an opt-in newsletter to build your subscriber base. You can add paid, contextual advertising later on, or use it to promote your own products to your customer base.

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If you follow these three guidelines you can design the top of your website to automatically increase your site revenue.

About the Author

This article may be freely distributed as long as there’s an active link to http://www.rapidlingo.com
Syd Johnson
Editor

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There are 1001 ways to drive traffic to your websites.

I reckon I ve tried most of them over the years and in the process have become blas over the whole process of traffic promotion - but here s one that surprises even a hardened old cynic like me

Several months ago I designed a single-page website, launched the creature as a sub-domain and promptly forgot about it. In point of fact it was so absentmindedly conceived that the tag still contains the template reference.

So what happened to it?

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- Yahoo! # 2 (out of 8,270,000 web pages)
- AltaVista #2
- AllTheWeb #2

What s even better

I attached my little afterthought single page to two of my prime sites and quality traffic is rocketing to both of them. These sites have always performed well for me but now they re on fire.

1st CREATIVE WRITING COURSE
#13 on Yahoo! (out of 8,720,000 web pages) for keyword phrase creative writing course

HOW TO PRODUCTS-XL
# 10 on Yahoo! (Out of 706,000,000 yes 706 million web pages)
for keyword phrase how to products

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It consists entirely of LINKS to QUALITY RESOURCES with reciprocal arrangements for most.

The trick is to narrow the focus on your niche and link to the cream of the marketplace including some of your competition

If you visit the website in the resource box and click on RESOURCES you can check out my little one-page monster for yourself and thereafter do a check on the search engines listed.

About the Author

Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. View his output at http://1st-creative-writing-course.com

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How To Increase Targeted Traffic That Boost Your Income?

 by: Ryen Kim

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There are three corner stones make you rich via Internet marketing. Whether you’re an affiliate, selling your own products/services, or a web master who seeks extra income through your web site, these three cornerstones must be obtained. What are they?

good content

targeted traffic

high conversion rate

So getting rich in Internet marketing formula is simple. That is, publish a web site filled with good contents, increase traffic (especially increase targeted traffic) to your site and convert them to buy your products/services or click the affiliate link.

Your ultimate goal is getting high conversion rate, I guess . But you must realize that it is achieved by a good content and succeeding to increase targeted web site traffic. A good content helps to increase targeted traffic and together with targeted traffic the high conversion rate will be guaranteed.

I’ll focus on how to increase targeted web site traffic.

The sources of traffic

First, let me point out the difference between traffic and targeted traffic.

Suppose you have a web site about golf tips and one of your keywords is ‘golf’. Hopefully many people will come to your site using the search term ‘golf’. But some of them will leave your web site forever and never come back because they were looking for information about Volkswagen golf.

I know this is exaggeration, but the point is that the traffic from the search engine is the mixture of targeted traffic and bystanders.

Does that mean you can ignore search engine optimization?

No, not really! It just means that not all of them are your targeted traffic.

Directory listing is similar to this case. Although people drill down and find relevant category, traffic from directory still includes bystanders.

In terms of targeted traffic, what I would like to say is:

Suppose you have 100 hours to invest for increasing targeted web site traffic, spend about 30 hours for search engine optimization and directory listing. The other effort of 70 hours must go to increase targeted traffic.

The more effort should go to:

Getting relevant inbound link, and

Publishing your own free article on the web.

Somebody might be ready to be against me about this. But think about your ultimate goal, high conversion rate! Actually the volume of traffic doesn’t matter as long as conversion rate is concerned. What brings you the high conversion rate,thus more sales, is the targeted traffic. And they are coming from external relevant links and your free articles published in other web master’s web page.

Certainly, the volume of traffic driven by inbound link and article is less than that driven by search engine or directory. But it is quality traffic (targeted traffic) that is more friendly to be converted. This why it’s better to pay more attention to getting inbound link and writing articles.

Why getting inbound link is important to increase targeted traffic?

First, let’s withdraw a myth: the more links, the better. Not true! Only relevant to your site theme will work for you.

The importance of getting inbound link is two fold.

The visitors coming from a relevant link are more likely be happy with your site because they’re the people you’re targeting. When targeted visitors came to your site, it’s more likely to accept your product. This is the beauty of targeted traffic.

Getting relevant link helps you to be indexed in search engine and listed in directory. What’s more is it really helps you to be ranked or positioned high in search engine result page.

Why writing an article is important to increase targeted traffic?

Completely admissible! The subsequent lines will be an added advantage. Go on reading, there are extra details to follow.

It’s the fact that there are thousands of content starving web masters and e-zine publishers. Once you make your article that is related to your site theme freely available for them, they’ll publish your article on their web sites or e-zines.

The tool that brings you the targeted traffic is ‘Resource Box’. At the end of your article, provide resource box and promote your web site link. It is convention that your resource box is intact so that the reader will visit your web site. By this, you can make even other site work for you. What’s more important is that those visitors are highly targeted traffic.

As a result this strategy becomes a win-win strategy: the web masters who use your article get what they want and you get the targeted traffic.

Writing article should be encouraged, if you want to increase targeted traffic. However, it seems people tend to hold back if they have to write. To publish 400-500 words article isn’t difficult if you know how to.

Tips to increase targeted traffic

Getting inbound link is also known as link exchange. The procedure of link exchange is four steps.

First, find relevant web site. Second, you make a link in your web site. Third, send an e-mail to the web master of that web site. And finally wait just wait. You never know he/she will link back.

It’s very time consuming job and the result is generally depressing.

Here are two tips……

Try Ken Evoy’s free value-exchage program at http://value-exchange.sitesell.com/gratis.html.

He use the word “value”, and it actually means “quality and relevance”. Once you register, which is free, you’ll soon be getting request from other web masters with relevant sites to exchange links with you.

Ah. Be free in bringing out your opinion on this webpage of No BS Marketing Help.

It may merely take few seconds to study the material on internet marketing. It is for you to discover the hierarchy on internet marketing at the end of this article.

Put your effort publishing free articles. It not only increase guaranteed targeted web site traffic but also gets you lots of external links all coming to your web site.

To sum up, although search engine and directory are major sources of traffic, its status is a mixture of targeted traffic and by standers. Thus, to make conversion rate high, getting inbund links and writing free articles need to get more attention because they are main sources of targeted traffic.

About The Author Ryen Kim is an MBA, specialized in marketing research and analysis. His current focus is the Internet home based affiliate business as a work-at-home scheme. His home page is http://www.home-based-affiliate-business.com and blog at http://affiliatebiz.seo-blog.org . ch.y.kim@gmail.com

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No BS Marketing Help

Glance over this piece of information to discover more on choosing an autoresponder. This article could be utilized to deeper hierarchies to appreciate internet marketing.

Attack Smaller Searches To Get The Big Ones!

 by: Martin Lemieux

Searching online can not only be fun, but you sometimes need to be downright inventive.

For those of you who have been searching online for years now, you’ve probably adapted ways & techniques to find what you are looking for quickly.

Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say it’s a quick fix, it probably has a major risk attached to it.

Your ultimate goal when promoting your site should be to acquire some of those “Big” search terms online! For example, “Marketing Tips” or “Marketing” in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here’s an example of this, let’s use “Marketing”. Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for “Marketing” you will get 72,700,000 results found within Google. That’s a tough one.

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Going further, let’s add “Marketing Tips”, you get: 7,560,000 results found.

Going a little further now, let’s add “Web Marketing Tips”, you’ll get around: 5,760,000 results found.

Let’s go beyond that for our final search, let’s add “Web Site Marketing Tips”, you’ll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called “Marketing”!

Are you starting to see the value of targeting larger search terms? (Larger meaning more words attached to it).

Eventually as time goes on, once you’ve done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting “Web Site Marketing Tips” as a whole, you can target “Marketing In Hamilton, Ontario”.

By targeting the area you live in, you not only target your local market 1st, but you also setup your web site for success in the future market, which ultimately, is the rest of the world!

While this is a praiseworthy article, I constantly stand aghast if it assists folks in any way.

It was a bliss for those who were looking for choosing an autoresponder. All might not get the advantages from it.

You need to be very competent in your exploration for choosing an autoresponder before being judgemental about this report. Traverse till the last word to explain about its importance.

Let’s just say I was to remove “Ontario” from that search term “Marketing In Hamilton, Ontario”, how many cities are named “Hamilton” ??? Many more than you think!

So in conclusion:

Don’t be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you’ll receive what you’ve been after all along, more exposure for your enterprise!

I hope you enjoyed the article!

Read more of Martin’s articles online here: http://www.smartads.info/newsletter

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Many of the individuals were aided by this article. But few of them didn’t assist.

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About The Author Martin Lemieux President Smartads - Affordable Web Solutions http://www.smartads.info & http://www.smartads.ca Eye Catching Print Design http://3dimentionaldesign.com Powerful Internet Marketing Tools http://www.thewebclinic.com

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