July 2006
Monthly Archive
General30 Jul 2006 10:00 am
Website Promotion Secret: How To Explode Your Website Sales
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Website Promotion Secret: How To Explode Your Website Sales
by: I-key Benney, CEO
The secrets on how to send a floodgate of traffics to your website and explode your sales.
Why do hundreds of millions of people from all over the world have websites today which are not making any money for them?
They have tried many different types of website marketing, internet promotions such as search engine optimization and promotion, banner ads, ffa ads, e-mail marketing, link exchanges, e-zine ads but failed.
The one problem that all website owners or marketers and businesses have in common is the difficulty in locating the people who are interested in buying their products, programs and services.
Many people who claim to be internet marketing gurus have succeeded in luring people to their seminars where they charge them $1000 or $2000 or even $5000 to disclose their secrets of internet marketing.
But after attending the seminars and trying to implement the so called secrets of success in website marketing, these people have learned a bitter lesson that those so called secrets of website marketing don t work.
Fine. So, how was your experience of glancing till here? I wish it improved your learning curve.
We have more and more stuff on Website Promotion if you want to skim. It is for you to discover the sources on Website Promotion at the close of this report.
The truth is that there are jealously guarded secrets to succeed in promoting your website so as to explode your sales and get rich.
But I am not going to charge you $1000 or $2000 or $5000 to disclose this secret.
If you ve been doing different types of website marketing but not generating traffics or sales, there may be a number of reasons why.
First is that you ve been probably marketing to the wrong customers.
You need to learn how to find targeted customers who really need to buy what you re selling.
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When you market to the right customers who really need your products or services and who are MOTIVATED, you ll succeed in a big easy way.
The problem today is that most of the people who may need what you re selling may be difficult to reach through e-mail marketing or on the internet.
Most of the people who really need what you re selling don t hang around on the internet.
They may have filters on their e-mail addresses so your e-mail marketing may not reach them.
They probably have very good paying jobs, where they spend 40-60 hrs weekly.
When they come back from work, they are too tired to get on the internet to look for whatever they need, so they may not be able to find your website.
But if they are motivated and do get on the internet to search for whatever they need, using a search engine like Google or yahoo or msn, they may get millions of websites in the search result.
If they can t find you listed among the top ten or twenty websites, they may never know your website exists.
If there are 1 million other people trying to sell the same product or service like you, it means that your chance of being listed among the top ten websites is 10 out of a million.
You ll be competing with 999,990 other websites to be listed in the top 10.
And even if you succeed in reaching the top ten ranking, you may not remain there too long because there are large companies out there who spend thousands of dollars monthly to be sure to remain listed among the top ten positions.
For the above reasons, 99% of the websites out there can t make money by depending on search engine marketing or e-mail marketing alone.
Your website may be among the hundreds of millions in cyberspace not making any money for these reasons.
Therefore you may have to do offline marketing in order to reach targeted people who really need what you re selling.
This depends on what type of products, goods or services you re marketing.
You must know the difference between marketing and selling.
http://www.maychic.com/vj
Selling is when you try to promote whatever you re selling to everybody, including those who need it and those who don t.
This is what 99% of businesses try to do and why only 1% succeeds.
Marketing is when you research your product or service in order to know who needs them, where to find them and how to reach them.
Therefore to succeed in your website marketing, you must learn the secrets on how to locate a good mailing list for your product or service.
You must learn the secret on how to use a broker to locate a responsive list of buyers for your product.
You must learn the secret on how to test the mailing list.
You must learn the secret on how to make these prospects open your mails to read about what you re selling.
You must learn the secret of making more money from your customers list by marketing backend products to them.
You must learn the secret of database marketing which enables you to leverage your customers list.
Are you not yet tired of having websites that are not making any money or tired of making nickels and dimes?
Are you not yet tired of all the lousy website marketing secrets from the so called internet gurus (that don t work)?
Do you have a website?
Do you sell any product, program or service?
Would you like to know the exact secrets on how to find hundreds of thousands and even millions of buyers for your products and services?
Would you like to get your paws on the exact secret on how to market any product to hundreds of thousands and even millions of people who really need them?
If you answer yes, I suggest you begin today to target your customers, and stop selling but instead begin marketing.
http://www.12-month-millionaire.com?a_aid=982e5bcf
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About The Author
I-key Benney, CEO
Oh yes! Now that you have read till this point, we commit that along with this you will have something amazing. If you continue to read further, we assure that your curiosity in this would be reinforced.
To learn the secrets on how to locate the right mailing list to market whatever products or services you have, how to test the mailing list, and the secret on how to make your prospects open and read your letter, and the secret on how to market any products or services and get rich please visit http://www.maychic.com/vj and read more about VJ s 12-Month Millionaire course .
Please feel free to copy and use this article at your website, e-zine or e-mail it to your friends and please retain the author s name and his resource box below.
mscsrrr3@yahoo.com
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Promote My Church
General28 Jul 2006 10:02 am
The ONE Thing YOU Should Focus On Right Now
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The ONE Thing YOU Should Focus On Right Now
by: Lynn Terry
Let me just start out by saying that I cant tell you what that “one thing” is. It is for you to choose, and for you to do.
There’s a lot of talk out there among the ‘experts’ - about how to get rich, how to become successful, how to do this or how to do that. It’s very easy to get distracted, and even easier to become overwhelmed. “Information Overload”, they call it.
Do you think this excerpt is versatile enough to fulfill the needs of all folks?
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The truth is, there are A LOT of viable business ideas out there. There are MANY ways to become successful - or wealthy. There is TONS of potential in online marketing. And there’s still PLENTY of room for you to step in and claim your fortune.
The question is: What are you going to do?
You could:
Do you think this excerpt is resourceful enough to fulfill the expectations of all folks?
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That list could go on and on… and on. What I see all too often is that many people try to do ‘the whole list’. Or at least several at once. And that can be okay if your focus is one and the same in all things that you are doing. Or it can be disastrous. A recipe for failure.
Maybe you can relate to this scenario: You set out to do something, and it takes longer to earn the amount you had hoped for… and then you see another option. You try it out, it does pretty well, so you put some time and energy into it. Something happens - rules change, markets fluctuate, algorithms change - and you’re moved two steps back. You’re introduced with something new, more stable, and you focus on that instead.
This is a familiar story. If you haven’t experienced it yourself - you’ve certainly heard about someone who has. And they’ll tell you that the business idea they started out with originally was a failure, or that there was ‘no m0ney in it’ or ‘too much competition’.
You’ve probably heard that you shouldn’t have all of your eggs in one basket. That you should create 10 micro-niche websites that earn $1,000/month instead of one larger website that will earn you $10,000/month. In less than one hour of surfing the ‘net, you might be told to do this, do that, promote x and build z. All of it sounds good. All of it could work. Try to do all of it at once and you’re going to be in trouble.
The key is to have a FOCUS.
Choose one thing and do it WELL. For example, if you have a content-rich website, you can also offer an ebook on the same topic. You can capitalize on affiliate sales, or Adsense click-through’s. You can build a highly targeted 0pt-in mailing list. You can incorporate an ‘upsell’ and backend sales into your shopping cart. You can set up your own affiliate program.
Basically, you want to build on the foundation you already have - and make it stronger, make it bigger… make it more profitable! Sure you can implement all of these new methods and strategies that you learn. But don’t set out to do something completely NEW when you have already invested the time and energy into a project you haven’t yet completed. Instead, focus on making it the BEST.
Once it is running smooth on its own, and completely automated, you may want to build another - or focus on something entirely different. But if you’re trying to build on 10 things at once, or find yourself working in entirely too many directions… it’s time to take stock, go back to the foundation, and decide how you can best finish building on that original idea of yours.
And that’s it. That’s the ONE thing that YOU should be focusing on right now.
Did you gain what you were searching for? Our website will facilitate you with the whole galore of awareness on Online Marketing.
We make our best efforts to keep you updated with the expertise on Christian Marketing and Online Marketing. So, stay with us.
Christian Marketing
General27 Jul 2006 10:02 am
Best Approach For Free Advertisement
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Let this text enter in your mind so that you could sense the difference. Go through it and grasp it.
Approach For Free Advertisement
by: Emma Okafor
Best approach for free publicity.
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That’s going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
The million-dollar question now is, what’s the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the key to your success. This knowledge depends entirely on how you understand the psychology of the editors and new directors that publish or air your press release. This article will show you how their psychology works and how best to manipulate them for your benefits.
Number one. These editors and news directors are very busy people. Don’t bother them with your trials and tribulations or your plans for the future. They are only interested in something new and profitable to their readers or viewers. So the rule here is to sell him first. Convince him that your business fills a need to his readers, viewers or listeners. Then your press release will be welcomed.
Number two. Editors and news directors move with the trend. They concern themselves more with current issues and events. So timing of your press release with current news events is an important factor. For example a story on job layoff and increased unemployment carried out on newspapers, on TV and radio should prompt you to get a publicity release out to all the media on help and opportunity offered by your product/service.
Okay. What do you think on the write-up till here? I’m confident it improved your wisdom.
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Another kind of timing to keep in mind is publication. For Articles you’d like to appear in the Sunday paper, you’ll generally have your release in at least nine days prior to the date of publication.
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Number three. Media men appreciate polite gestures. When an editor uses your publicity release, always follow-up with a customized “thank you” note. Next time you send out your publicity release with others, his more likely to pick yours. If he doesn’t use your publicity release, never call him demanding to know why he didn’t use it or only gave you a mention. Do this once, that particular media will “round file” my further material received from you, unopened! If your first effort is not used, change the story, perhaps write it form a different angle and try again and again.
Number four. They appreciate a formal press release. Finally you need an actual publicity release that’s well written and expected to be used by the media. It must be typed, double spaced, and short (1/2 page total length). About an inch from the top of the paper, with an inch and half margin on the side of the paper; from the left hand margin, type in capital letters: PRESS RELEASE. Then, underline this word. Immediately following the colon, in small letters put the date. Note to put the date forward, at least one day after you intend to mail the release.
On the same line, but on the right hand side of the page, all in capital letters, FOR FURTHER INFORMATION: underline it, and immediately below type your name, your phone number and your address all in small letters.
Skip a couple of spaces, then in capital letters-centered between the margin type story headline, and underline it… skip a couple of spaces, and from the left margin, all in capital letters, type the words, FOR IMMEDIATE RELEASE: from there on, it’s the news or publicity story itself.
Use these four basic psychologies of the media men and enjoy a free publication of your product/service always.
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About The Author
Am Emma Okafor,an online market researcher and writer.
Goodness gracious. Further parts of the article could be a fun to the expert. You should be regular in order to attain the value of this article. So, keep flipping through the pages.
http://bizacumen.8k.com
mimionline@zwallet.com
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General16 Jul 2006 10:02 am
Backup Your Site
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Flip through the pages to acquire the gob of data. Here it proceeds.
Imagine the following nightmare: you’ve worked hard on your site for
months, tweaking it until it looks perfect. You’ve got great content,
excellent graphics and a wonderful design. Thousands of visitors are
pouring in every day, and you are getting dozens of guestbook entries
all telling you how wonderful you’ve done and hundreds of emails
praising your good work.
One day you go to access your site and you get an error. Your site
does not respond. You feel a little annoyed and try again a few
minutes later … your browser still times out. This goes on for
hours and then for a full day. You feel panic rising in your gorge
and your chest tightens up. You haven’t slept and your wife is
getting worried.
You’ve tried over and over to call your host’s support number and it
does not pick up. Their website doesn’t show any problems … it’s a
weekend so they are all at home watching the game.
Monday comes and you finally get an automated response to one of your
panicky emails. Your host
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- has had a hard disk crash and didn’t have a backup …
- or they didn’t have any money and closed their doors …
- or a hacker attacked their site and wiped out all of the files
- or your made a mistake with FTP and accidentally deleted all your
work
- or the host got hit by the dreaded xyz virus …
- or “fill in the blank”
And you didn’t have a backup of your site.
Okay. Just refrain yourself from the other casual chain of knowledge as this piece of literature is among the best of the bests. Just keep on reading, there are extra things to follow.
I have even read report about one user who had over a gigabyte on his
website of years of hard work with no backup of his own. His host
decided he was getting too much traffic and simply deleted his site.
The poor guy and to send a note to everyone on his email list begging
people to check their browser cache’s to see if they could send him
the graphics and pages … it took six months but he rebuilt his site
(and now he has a backup).
The moral of the story … backup your web site. I don’t care whether
you’ve got it on Homestead, AOL or Addr.com, if you don’t make your
own backup you are taking the chance that you could loose all of your
work … forever.
How do you back up your site? What I do is make sure that I edit my
site on my OWN hard drive, then upload it as I make changes. That way
I always have my own copy (and, of course, I make a backup of that
also). If you don’t or can’t do that, then just use FTP to copy the
files to your own hard drive once in a while.
Fine. Do you feel this material aided you in developing your intellectual abilities of ? I hope it did.
We have additional material on if you desire to go through. Be patient to study the remaining fragment as other stuff on lie ahead.
If you have no other choice, you can use the “Save As…” functions
to save the graphics and HTML pages. Note that if you do this you
will capture your sites banners also so this is not the preferred
method.
So backup your site. You will be glad that you did.
About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: internet-tips@GetResponse.com
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General16 Jul 2006 10:00 am
Shopping Carts For The Faint Of Heart
We are providing carefully worked out technicalities in regards to . It would augment your info storehouse. It merely demands your perseverance to discover the crux of the write-up.
The chief criteria for judging an ecommerce shopping cart are the number of credit card processors and shipping services it supports, and the number of people that support *it*.
Why? Because credit card processors and shipping services mutate all the time. Your cart will require updating. Which service works today may go out of business tomorrow, and leave you with the orders piling up.
Ah. Do you agree this article helped you in upgrading your comprehension of ? I hope it did.
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Other important criteria are how easy it is to set up, and add products, and how easy it is for the customer to use.
When you set up your shop test it using a wide variety of the oldest and buggiest browsers you can find. If your web store works under them you’re home and dry.
Here are the cheapest, simplest, and most effective carts I’ve found:
1. Oscommerce (free) - http://www.oscommerce.com
A very good, full-featured, cart. Uses Php and MySQL. Not easy to set up for a ‘newbie’. Cookies are used to track the order. If you have PhpMyAdmin installed in your web account, it’s easier. Requires a customer to register before they can make a purchase. Supports a wide range of credit-card processors and shipping services.
Bad point: Technical support is limited to the Oscommerce forums, which are not helpful to newbies.
Also, it may be a while before an update is available to a payment module. These are done by unpaid enthusiasts.
Good point: Oscommerce is supported by thousands of unpaid enthusiasts; this means updates do eventually arrive, and it’s less likely to go out of business, unlike a commercial cart.
2. X-Cart (commercial) - http://www.x-cart.com
Similar to Oscommerce. Requires a customer to register before they can make a purchase. Lots of features and add-ons. Supports a wide range of credit-card processors and shipping services.
Has an affiliate program add-on, and lets others sell products though your cart.
3. Dansie Cart (commercial) - http://www.dansie.net
A well specified cart. Supports a wide range of credit-card processors and shipping services.
Bad point: Apparently the Perl code is obscured, to make it harder to copy, which is annoying if you want to customise it.
3. Interchange (free) - http://www.icdevgroup.org
A version of the old Akopia / Minivend carts. Complex product with lots of files and a lot of setting up to do. A complete solution, and includes the option of third party credit-card real-time order processing. Encrypts orders.
4. Agora (free) - http://www.agoracart.com
A Web-Store/Commerce.cgi hybrid.
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5. The Commission Cart (commercial) - http://www.siteinteractive.com
A CGI-based shopping cart which also functions as an affiliate program. Other webmasters earn commissions by signing up and linking to your site.
6. ShopFactory (commercial) - http://www.shopfactory.Com
Has a nice little wizard-based set-up. If you have a lot of items in your shop, this is an option worth checking out.
This is a very valuable feature. A person who’s set up CGI scripts before will get the most out of this. Supports a wide range of credit-card processors and shipping services.
Bad points: It’s ugly, awkward, and uses JavaScript too much.
7. WebGenie Shopping Cart Pro (commercial) - http://www.webgenie.com
A simple, wizard-based option. Uses Javascript a bit, but the main work is done by CGI scripts. It saves the credit card information on your server.
It’s for someone who hasn’t set up a CGI script before. Expensive for what you get, but it works. Option to buy it on hire-purchase.
8. Actinic Catalog (commercial) - http://www.actinic.co.uk
Most suitable if you have lots of items in your store. It’s a ‘wizard’-based PC program; you type in your information, and the program sets up the store.
You should set up the default store as-is, then customise it later. Supports a wide range of credit-card processors and shipping services. A little complicated for an internet newbie; there’s quite a lot in it.
9. Order Maven (commercial) - http://www.briggsoft.com
A clever little program. It’s a standalone Windows executable, which the customer downloads. The customer starts it up, chooses the product, enters their details, and sends off their order like an email, with the credit card details encrypted. It costs $29.00 at the time of writing. No secure server or order page needed; it’s all done on the customer’s PC at their leisure.
You need to customise it. Make sure you write your mail server URL into the code. For the customer, the order module is a 160kb download.
NOTE: Try to avoid carts that use cookies and javascript only, or that tie you into only one secure server and credit-card processor.
Also avoid web-based services that you lease only. They can go out of business, leaving you flat.
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Having read the above you should have eliminated quite a few programs from your shopping list. They either won’t work properly with all browsers, or they won’t encrypt your order, or they want to tie you into their manufacturers’ secure order system at $40+ per month.
Another option is to get a bespoke system set up for you by a specialist company. These cost thousands of dollars. Aren’t you glad you read this far?
About the Author
About the author: T. O’ Donnell (http://www.tigertom.com/web-designer-london.shtml) is an ecommerce and web site design consultant in London, UK.
Merely few have the luck to go through till the close. You would have got the value of article only if you would have skimmed it till the close.
General13 Jul 2006 10:00 am
Easy Ways to Make Your Website and Advertising Sell
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A gargantuan fragment of expertise may be acquired from this article. Go ahead.
I’m sure you remember those tedious lessons in high school about
how to outline and organize an essay. Most of us just wanted to
write the stupid essay and get it over with, to hell with
organization. Unsurprisingly, the end product was usually
incoherent and unfocused.
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Unfortunately for those of you who hated planning essays, the
process of designing a website or ad is quite similar. You have
to do some careful planning beforehand, or else you will end up
with utter chaos.
Organization is the mainstay of effective design, so if you think
you are going to jump headlong into designing an ad or website
and end up with a masterpiece, I’m sorry to disappoint you–it’s
not going to happen.
There are solid, unbending rules when it comes to good design.
Here are some tips to help you structure the design of your own
website or advertisement:
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1. Know what point you are trying to make: This is the most
important thing your website or ad will portray. It is the thing
you want to stick in people’s heads. It is the defining point of
your design.
Try to sum up your main point in a few brief words, or a
sentence, at most. Remember that good design is like a great work
of art– it is expressive and able to relate in some way to
almost everyone. Once you decide what the focus of your site is,
you have a headline and a design concept.
2. Include sub points in order of importance: Keep the sub
points simple and only cover a few of the most important ideas.
For ads, the sub points should be very brief, but for websites
there is room to be more prolific. If there are many points that
need to be made on the website, include them, so long as they are
imperative to what you are trying to communicate.
3. Don’t over-design: Also like a great work of art, good design
includes only the things that need to be there. I’m sure you’ve
been to sites that are so packed with content, graphics, and
pictures all laid out on a gaudy background, that your eyes
can’t stay focused on one thing.
Very well. Your intense drive to examine more would be rewarded further. Keep reading, there are more particulars to follow.
Remember, good details add to the overall effect, they never
detract from it. If you have so much going on in your site or ad
that people don’t know where to look first, they will stop
looking, period.
A good design should help the viewer to focus and understand what
you are trying to communicate. If you keep your designs simple
and follow a few basic rules, your viewer will have no problem
understanding what is going on in your site or ad. Good design
for websites and ads are like great works of art in many ways;
however, they are unlike great works of art in that you don’t
want people to be confused by them.
About the Author
See Keegan Michaels’ top ways to promote your website and
business at DrNunley’s http://AffiliateTeacher.com Also get
his free tips on earning with affiliate programs. Reach Keegan
at keegan@affiliateteacher.com or 801-328-9006.
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General07 Jul 2006 10:01 am
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
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Copyright 2005 Michael Port & Associates LLC
Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in you re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.
Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:
1. Your “WHO and DO WHAT” statement
2. Your “call to action”
This dual purpose message communicates your offerings on two distinct and essential levels. Your WHO and DO WHAT statement tells people who you help and what you help them do. Mine is I help service professionals book themselves solid. Your call to action connects you to the people you re meant to reach. It s the reason you do what you do your purpose. I m the guy to call when you re tired of thinking small.
All right. The consequent lines may be an embellishment. You require to be consistent with this ballyhoo to receive more.
So first off, tell potential clients who else you ve helped in similar situations and how you did it. Remember you aren t the only one who can help them. Your competition may have a similar (or even the same) WHO and DO WHAT statement. Clients decide to hire you once they understand your WHO and DO WHAT statement and emotionally connect with your call to action.
WRITTEN EXERCISE:
What is your “WHO and DO WHAT” statement? ________________________________________________
What is your “call to action”?
________________________________________________
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Find your niche and create a personal branding message that tells everyone what you can do to help them (”WHO and DO WHAT”) and what it s like to be around you ( call to action ). Then go bravely forward splish, splash and boldly express what you are known for!
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About the Author
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
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General04 Jul 2006 10:02 am
Select a Niche Market for Ecommerce
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Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is a targeted group of individuals with very specific and similar needs or interests. These people engage in similar activities and hence they would most probably demand the same goods or services to cater to their needs. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. In this article, I would focus on the advantages a niche market can bring to an online Drop Ship business. This article also provides you with practical steps for you to select your niche market.
By focusing on a specific niche market, Drop Ship businesses gain an edge because they are like monopolies for that particular niche. The monopoly for that niche would be able to provide a much wider range of products and better services for that market, enabling it to dominate. Because there is a very large number of niche markets on the internet, most Drop Ship businesses are able to survive and thrive online by selecting a niche that no major competitor is targeting, and directing their marketing efforts to their respective niches. With limited resources, a small Drop Ship business just starting out cannot hope to sell mainstream products that are also supplied by huge competitors like Wal-Mart.
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It is critical to first establish a market with an unfulfilled need and then develop products or services to meet these needs. Most online ventures fail by first selecting a good product, and then looking for the market for that particular product. They fail when the product s demand is insufficient, or when the product already has a strong competitor supplying to the market.
The internet is not the only medium where niche marketing dominates. In our corporate world, the majority of the successful companies also selects a niche market and develops products or services that cater to their specific niche. Microsoft develops software as operating systems and platforms for computers. Nike offers shoes and footwear targeted at the sporting population. This illustrates the importance of first selecting a niche market for your business to focus on.
There are a few simple stages in the selection of a niche market:
1) Brainstorm for niche markets that are related to your area of interest or expertise. It is simply easier to succeed if you focus on an area that you are passionate about and have the most expertise in. This way, along the learning curve of starting an online business, the frustrations that you face along the way will be reduced because whatever you are doing feels more like fun instead of work.
2) Research the market in detail. This involves producing a detailed profile of your market, including the estimated demand for your products, the products in the niche likely to have the highest demand, and where these prospects normally congregate online.
You can use the free Overture search term suggestion tool to gauge the market size for the products you have in mind. It is available at http://inventory.overture.com/d/searchinventory/suggestion/. Simply type in the product keywords and this tool can suggest more specific keywords, and also the number of times this word has been searched over a period of time.
Chat rooms, forums and newsgroups are where your target market normally congregates online. By monitoring these discussion boards, you should be able to determine the evolving needs of your target market, and what new product is likely to be in high demand soon. Forums can also be a good source of ideas for your products. Google Groups is a good place for you to start finding newsgroups or forums for your niche market. It is available at http://groups.google.com.
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3) Select a niche market that has a need not currently being adequately met instead of targeting a niche whose need a competitor can fulfill very well. From the newsgroups, discussion boards and forums, you can get valuable information about business opportunities. For example, if consumers voice out their dissatisfaction about any unfulfilled need, you can quickly find and offer any product as a new solution to their problem. This fills a gap in the market and your business is established.
4) For the niche markets that do not have their needs adequately met, conduct research on the major businesses in that field. If there are no major competitors, you can congratulate yourself on finding a suitable niche market for your Drop Ship business. If there are several major market players, you have to either develop a Unique Selling Proposition (USP) to differentiate your products from your competitors, or you can narrow down the definition of your niche market to a more specific level. For example, if your niche market is the group of individuals passionate about oil paintings, you can narrow down your focus to abstract oil paintings by Rembrandt or Renoir.
If you want to be a retailer of Rembrandt oil paintings, for example, note that your competitors are not the websites selling oil paintings from all artists, but the websites that focus only on Rembrandt oil paintings. All things being equal, an online shopper will certainly choose a website focusing only on Rembrandt oil paintings, instead of a website selling paintings from all the famous artists. This is the edge that a niche market can give to a small Drop Ship business.
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You can use the free Overture View Bids Tool available at http://uv.bidtool.overture.com/d/search/tools/bidtool/ to gauge the competition for your products. Overture is a Pay-Per-Click search engine, which provides search results ranked in order of how much businesses are paying for every click-through to the business websites. This tool lists the amount that each business is paying for every click by visitors. The higher the bid for the keyword, the more popular the keyword, thus the stronger the competition you face for your products.
5) Test your market. Once you have confirmed your niche market, you must test your products for that market. Start off your business by selecting a few of the most popular products and placing them in your catalogue. Next, you announce your products to newsgroups and discussion boards and gauge their response to your products. Observe how well the individuals are reacting to the introduction of your products. If you did your research properly and fulfilled a need well, most probably you would receive a very warm response from forums and newsgroups.
Finally, as the online retailer for your niche market, you should aim to be the best online resource for the market. Articles, strategies and guides should be included on your website to provide your niche market with valuable information. For example, you can write your own guides on how to properly use tools for magician tricks if that is what you are selling. However, it is not advisable to start off by selling an enormous catalogue of products. You should first establish your credibility by supplying your market with useful know-how for the products, and recommending them a few popular products. As your business stabilizes, you can slowly expand your business catalogue to include other products.
Selecting a niche market is one of the most important steps for setting up a Drop Ship business. It lays the foundation for how your business will develop in future. Thus, spend some time carefully deciding on your niche market before taking the plunge into your business.
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About the Author
About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here: http://www.dropshipperscentral.com
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